Veronica Beard

Visual Brand Merchandiser, NY

New York, NY

Sponsorship not specifiedDetected 20 days ago

LeadershipCommunicationCollaboration

About the role

The Visual Brand Merchandiser serves as a strategic cross-functional leader, partnering closely with senior heads of Visual, Merchandising, Sales, and Marketing to shape and execute the brand's holistic visual, wholesale and product-knowledge strategy.

Responsibilities

Interpret and implement global visual directives to create cohesive, high-impact brand experiences that align with corporate strategy, senior leadership priorities, and local market opportunities.
Collaborate closely with department heads across Visual, Merchandising, Sales, and Marketing to build unified seasonal strategies, influence business decisions, and ensure all visual initiatives support broader organizational goals.
Lead the creation and evolution of the Product Knowledge (PK) strategy, developing best-in-class training content and partnering with senior leaders to define department-wide visual and DOR strategies.
Establish, document, and refine visual merchandising best practices and operational processes that elevate execution, maximize efficiency, and drive consistency across all wholesale partners and field teams.
Design and execute comprehensive training programs for field teams and store staff - focused on PK, selling strategies, DOR expectations, visual standards, and brand presentation - to strengthen capability and performance.
Coach, and inspire the field visual team to deliver flawless execution of initiatives, fostering a culture rooted in creativity, accountability, continuous improvement, and strategic thinking.
Use data-driven insights to balance creativity with commercial performance, adjusting visual priorities to maximize profitability. Own visual and process strategies that contribute to delivering a minimum 5% growth across assigned doors.

Requirements

Strong business acumen, with the ability to connect visual strategy to financial performance, customer insights, and broader brand objectives.
Highly creative, innovative, and solutions-oriented, with a track record of driving results through collaboration, agility, and forward-thinking approaches.
Deep expertise in luxury and contemporary fashion markets, with a refined eye for design, brand storytelling, and elevated customer experience.
Proven strategic thinker with the ability to translate brand vision into cohesive, large-scale visual programs while maintaining operational excellence.
Exceptional communication, leadership, and influencing skills, with a demonstrated ability to inspire diverse teams and drive alignment across departments.
Comfortable leading transformation and scaling new processes, leveraging data, technology, and emerging trends to enhance brand visibility and impact.
At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.
Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Nice to have

The Preferred Candidate will live in the New York City area.
4+ years of experience leading visual strategy and execution within fast-paced retail or wholesale environments
multi-unit and cross-functional leadership strongly preferred.

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This listing is sourced directly from Veronica Beard's careers page and normalized into a canonical job model.