Sandvik
Audience & Messaging Specialist (Americas)
USA, MI, Troy
Sponsorship not specifiedDetected 8 days ago
Content MarketingCommunicationWriting
About the role
- You translate insights into clear guidance that teams across our marketing and communications ecosystem rely on.
- In this role, you connect regularly with Marketing Strategy & Customer Insights, Marketing Program, Communications, and Marketing Activation colleagues to keep our messaging aligned, evidence-based, and audience‑first.
Responsibilities
- Develop and refine audience segmentation and persona frameworks that guide our marketing and communication efforts.
- Develop clear, targeted messaging platforms that align with Seco 2030 strategic goals
- Create and maintain messaging frameworks rooted in real customer motivations, needs, and behaviors.
- Partner with Insights to evaluate messaging effectiveness and turn data into clear improvements.
- Support the team in feeding insights and performance learnings back into personas and message frameworks.
- Developing audience segmentation or personas grounded in insights Familiarity with program‑led or portfolio‑based marketing models
- Collaborate openly, adapt quickly, and bring a thoughtful, audience‑first approach to every conversation
Requirements
- No office attendance is required for this position.
- You are curious, structured, and creative
Skills
- Seco Tools, a Sandvik company, is a global leader in metal cutting and manufacturing solutions.
Compensation
- Competitive salary and performance-based incentives
Benefits
- We invest in our people and support both professional and personal wellbeing.
- Generous PTO and 11 paid holidays
- Comprehensive health, dental, and vision coverage
- Tuition reimbursement and paid volunteer time
- Wellness programs and employee referral bonus
- Fully Remote: Candidates must reside in Mexico, the United States, or Canada and have a suitable home office environment, including reliable internet connectivity and a distraction-free workspace.
Company info
- We Win Together - We Stay Curious - We Act Responsibly - We Put Customers at the Center
- We are committed to creating an inclusive environment where individuals can grow, contribute, and make a meaningful impact.
- Our values guide how we work every day: We Win Together - We Stay Curious - We Act Responsibly - We Put Customers at the Center
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This listing is sourced directly from Sandvik's careers page and normalized into a canonical job model.