Huckleberry Labs
User Acquisition Marketing Manager (Remote, Contract)
Los Angeles, CA
Sponsorship not specifiedDetected 40 days ago
Data AnalysisData ScienceGoogle AdsMeta AdsAffiliate Marketing
About the role
- As a User Acquisition Marketing Manager, you'll be responsible for successfully executing on our user acquisition strategy.
Responsibilities
- You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing.
- Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.
- Manage and optimize a multi-million dollar budget across paid media channels.
- Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.
- Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.
- Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.
Requirements
- 4+ years of relevant work experience.
- Experience working with an MMP (e.g., AppsFlyer).
- Experience working with data analytics platforms (e.g., Amplitude).
- Experience running lift tests.
Nice to have
- Comfortable working within a fast-paced environment and leveraging AI tools.
- Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.
- ASO experience is a plus.
- Experience with Web2App marketing campaigns.
- Experience with subscription businesses.
- Affiliate marketing experience is a plus.
- Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace.
- Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Skills
- This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world.
- This is a 40-hour per week, 12-month contract on a 1099 basis.
- Areas of responsibility
- Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.
- Explore and evaluate user growth opportunities and prioritize by impact.
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This listing is sourced directly from Huckleberry Labs's careers page and normalized into a canonical job model.