Mile Marker

Mile Marker

Senior Director, Retail Media

Hybrid (New York, New York, US) · Director

Sponsorship not specified$150k-$165kDetected 26 days ago
AlgorithmsData VisualizationSEMGoogle AnalyticsCRMExcelPerformance ManagementSignal ProcessingLeadershipCommunicationCollaborationMentoringPublic Speaking

About the role

  • They will ensure excellence in measurement and optimization and provide insights into market and retail trends.
  • As part of the role, they will integrate retail media into holistic, omni-channel strategies for major consumer brands.
  • The ideal candidate combines platform mastery with a holistic understanding of the retail media landscape and its integration into broader marketing efforts.

Responsibilities

  • Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
  • Build and maintain strong relationships with clients, acting as a trusted strategic partner.
  • Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
  • Manage all day-to-day client communications, requests and follow-up's.
  • Media Operations & Optimization Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks Partner with Retail Media Networks on Clean Room Activations & Measurement Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
  • Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
  • Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
  • Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
  • Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competitive examples, trafficking assets to internal teams and vendors, etc).

Requirements

  • Bachelor's degree in marketing, Advertising, Communications, or related field.
  • Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
  • 3-5+ years of experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
  • experience with campaign measurement and attribution.

Nice to have

  • Experience with Amazon, and other Retail Media Networks (RMNs) are a plus.

Compensation

  • About Mile Marker We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers.
  • Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers.
  • Mile Marker's client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry's, among others.
  • We are a team of strategists, media experts, creatives, innovators and analysts.
  • Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
  • For more information, go to www.milemarkeragency.com.

Benefits

  • This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome.
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