Benevity

Product Marketing Manager (8 month Term)

Calgary, Alberta

Sponsorship not specifiedDetected 8 days ago

Product StrategyContent MarketingSalesCustomer SuccessFDA RegulatoryResearchLeadershipCommunicationCollaboration

About the role

MEET BENEVITY Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about.
We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
Are you a strategic storyteller who thrives at the intersection of product, sales and marketing?

Responsibilities

Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
Product Launch Ownership: Own the end-to-end product launch process - from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.
Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good.
You will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.
Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
Own the end-to-end product launch process - from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.

Requirements

4-7 years in B2B product or portfolio marketing role, SaaS ideal
If you want a career where you're valued for who you are and challenged to see who you can become …
Proven ability to manage a product launch cycle
Confidence and experience driving and executing cross-functional projects
Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
Highly developed interpersonal and written/spoken communication skills
Strong communication and business skills
ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
Demonstrated writing, editing, and content creation skills
PMA or Pragmatic Marketing certification is an asset
Previous experience working with CSR, social impact, or nonprofits is an asset

Company info

We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits.
If you're ready to join a collaborative, fast-moving product marketing team helping power purpose at work, we would love to hear from you!

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This listing is sourced directly from Benevity's careers page and normalized into a canonical job model.