Foundry
Global Editorial Director - B2B
Boston, New York, San Francisco · Director · Full-time
Sponsorship not specifiedDetected 84 days ago
LLMsSEOContent MarketingLeadership
About the role
- The mandate now is to accelerate: Grow those audiences significantly, deepen engagement, and make one-to-one audience relationships the dominant revenue driver across the portfolio.
- Your job, simply: Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem.
Responsibilities
- Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone.
- Build a team of creator-journalists
- Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages.
- Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
- Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.
- Design content for two worlds
- Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building).
- Your editorial operation delivers both, every time.
- Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming.
- Support commercial strategy without compromising editorial integrity. Manage budgets and resources against the content modellink framework.
Requirements
- 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
- An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one.
- Track record leading high-performing, globally distributed editorial teams with named-brand authority.
- Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands.
- This position will be required to be in the office full-time.
- Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points.
- Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach.
- Experience building or running a creator- or personality-led editorial model.
- Strong editorial judgement paired with commercial awareness and data literacy.
Skills
- developers and architects defined by the (AI) platforms and tools they use.
- Represent Foundry's B2B brands externally - on stage, on panels, across digital channels.
- Subscriber pool growth per brand (newsletter + registered + paid).
- Audience quality and engagement depth across all five brands.
- Anonymous-to-addressable conversion rate on editorial landing pages.
- Cross-brand and cross-platform audience retention within the Foundry ecosystem.
Benefits
- Treat AI as infrastructure woven through every brand's coverage, not a standalone beat.
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This listing is sourced directly from Foundry's careers page and normalized into a canonical job model.