Wearerosie
VP, Brand Manager - Lifestyle Marketing
New York, NY, United States · Vp
Sponsorship not specifiedDetected 7 days ago
Project ManagementBrand StrategyForecastingCollaborationMentoringAdaptability
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16Unrated
Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- 5000 2022, and Adweek's Fastest Growing Agencies in 2021.
Responsibilities
- Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across brand-building, action-driving, and experiential campaigns.
- Manage visual identity development, evolution, and rollout, partnering with teams to ensure feasibility and stakeholder alignment.
- Partner with media planning teams to refine and evolve channel strategy - optimizing channel mix, audience targeting, and investment allocation across the full funnel (TV, social, display, audio).
- Manage full-funnel paid media requests and ad hoc campaign requests as they arise, including talent, sports, and music partnerships.
- Co-manage relationships with external business/brand partners alongside internal stakeholders.
- Cultivate strong relationships across brand, media, sports & entertainment, and talent & content teams to drive alignment and deliver integrated campaigns.
- Stay ahead of industry trends and maintain a deep understanding of the competitive card space - particularly premium travel, with strong fluency in music, fashion, lifestyle, and sports culture.
Requirements
- Bachelor's degree required.
- 8-10 years of relevant experience in Brand, Advertising, Media, or related disciplines, with a demonstrated track record managing integrated marketing campaigns.
- Experience in Lifestyle marketing (travel, sports, fashion, etc.), with proven experience working at an agency or partnering directly with agencies.
- Proven self-starter with the ability to translate strategic business objectives into actionable marketing plans and high-impact campaigns.
- Experience managing end-to-end creative production processes
- Demonstrated ability to identify innovative opportunities and apply fresh thinking to creative strategy, media planning, and campaign execution.
- Exceptional collaboration skills, with strong executive presence and the ability to navigate diverse stakeholders and competing priorities.
Nice to have
- Adaptability to shifting priorities and responsibilities.
- Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
- Exposure to AI tools in a marketing context is a plus, but is not a primary evaluation criterion - depth of hands-on campaign experience takes priority.
- Agency experience strongly preferred.
Company info
- We Are Rosie provides strategic consulting and talent solutions for the marketing industry.
- Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers.
- We Are Rosie is an equal opportunity employer.
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This listing is sourced directly from Wearerosie's careers page and normalized into a canonical job model.