AtoB

Head of Marketing

San Francisco Bay Area · Exec

Sponsorship not specifiedDetected 103 days ago

SEOHubSpotSalesforceLogisticsShopifyLeadershipPublic Speaking

About the role

It is a scale-up story, and the foundation is already built.
Major fuel networks, enterprise logistics providers, and national fleet operators are already on the platform.
Partnership growth is running at 7-8x year over year, and revenue is scaling rapidly quarter over quarter.

Own end-to-end marketing strategy across brand, demand generation, content, lifecycle, partner marketing, PR, and the website
Build and lead a high-performing marketing team, starting with two immediate hires (Lifecycle Email Marketer, Partner Marketer) and scaling from there
Accelerate partner-driven growth by creating co-marketing programs, partner enablement materials, and joint go-to-market playbooks across our major fuel network and enterprise logistics partners
Define and own marketing's KPIs, attribution models, and reporting using our existing stack (Segment, Hightouch CDP, HubSpot, Linear)
Proven track record of building demand generation and lifecycle programs that drove measurable pipeline and revenue growth
Comfort operating in zero-bureaucracy, high-ownership environments where you build systems from scratch rather than inherit them

10-12+ years of marketing experience, with 3-5+ years leading a marketing function or team at a high-growth B2B or fintech company
You are hands-on, energetic, and comfortable writing copy in the morning and presenting board-level strategy in the afternoon
Strong instincts for brand storytelling and positioning, with the ability to translate technical product capabilities into customer-centric narratives
Proficiency directing teams that use AI tools (Claude, ChatGPT, Cursor, etc.) as core parts of their workflow.

Experience at a Series B through D company that scaled past $100M in revenue
Familiarity with the trucking, logistics, or fleet management industry
Prior involvement in IPO preparation or international market entry from a marketing perspective
Experience marketing to SMBs, fleet operators, or other operationally focused buyer personas (a plus if you have worked in payments, logistics, or financial services)

The trucking and logistics industry provides the backbone of the economy.
But the payments infrastructure on which it runs is broken.
The incumbent players in this space often overlook the economic and practical needs of this user base.
Supply chains rely on the timely movement of capital to function efficiently.
Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay.
Our history and background

We were named to Forbes annual Next Billion-Dollar Startup List https://www.forbes.com/sites/amyfeldman/2022/08/16/next-billion-dollar-startups-2022/?sh=4899e6d55308, and have just recently been selected to join the World Economic Forum htt

For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures.
We're changing that.
AtoB https://atob.com/ is building Stripe for Transportation - modernizing the payments infrastructure for trucking and logistics.
As we pursue that end game, we aim to center our customers in every way - offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives.
We build for fleet managers in the office and drivers on the road.
We strive for products that are efficient, satisfying, and useful.
Our customers enable our modern economy - they deserve it.
Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store.

This listing is sourced directly from AtoB's careers page and normalized into a canonical job model.