Boston Imaging

Marketing Manager, Specialty Markets

Boston, MA

Sponsorship not specifiedDetected 251 days ago

ExcelCustomer SupportPatient CareRadiologyResearchCommunicationProblem SolvingMicrosoft Office

About the role

Understand and continually research the market landscape, competition, customer needs, and opportunities in each target market; and assess new potential markets for opportunity.
Define and continually refine the product positioning and messaging by understanding the market dynamics, customer needs, pain points and how to market our offerings effectively.
Monitor and analyze the competitive landscape, identifying strengths/weakness to inform the marketing strategy.

Responsibilities

Ability to function within and support a team environment and build strong working relationships.
Drive go-to-market and product launch planing including but not limited to defining product positioning, pricing, naming, promotional strategy, and messaging to ensure offerings will be launched successfully and maximize market impact.
Develop marketing materials and support sales and clinical training.
Develop, plan, and execute comprehensive tactical marketing campaigns to reach the target audience.
Support sales and business in driving internal and external promotion including sales promos, digital campaigns and social media strategy.
Support the Tradeshow team in planning and execution of key events focused on the target markets and personas.
Manage and track the budget for all marketing expenses.
Strong presentation skills and the ability to perform clinical and product training to all levels of customers.

Requirements

Often required to Push/pull weights of over 100 pounds when setting up/dismantling trade shows and/or maneuvering Company equipment into place for display.
Frequently required to stand
Must be able to sit and/or drive for long periods of time when travelling.
Must be able to stand for long periods of time (6-8 hours) for multiple days.
Understanding of terminology and ability to share and communicate effectively within the group.
Ability to organize and prioritize tasks resulting in consistent productivity.
Ability to meet accuracy and productivity goals.
Good problem-solving skills, ability to evaluate situations and prioritize factors in decision making.
Social media experience with YouTube, Face Book, LinkedIn, X, and other web media outlets.
Valid driving license and satisfactory driving record is mandatory, and background and drug testing (pre- and post-employment) is required.

Skills

Familiarity with clinical and economic outcome data, reimbursement, and managed care policies and procedures is highly desirable.

Benefits

Bachelor's degree in engineering or science required, 10 years of industry experience, preferably in medical imaging, and MBA preferred.
A minimum of 10 years' healthcare product marketing experience includes involvement in market research, marketing plan design, and implementation with a strategic focus on market share growth.
Experience in conducting both market and product segmentation assessments as part of a globally focused healthcare company.
Knowledge and understanding of policies and competitive dynamics in healthcare industry.
Ability to communicate with engineers, technical support personnel, doctors, clinicians, and health care professionals on issues relating to product performance, and the health care industry generally.

Company info

Boston Imaging is the US headquarters for sales, marketing, service and distribution of all Samsung digital radiography and ultrasound systems.
Our advanced medical technologies are used worldwide in leading healthcare institutions, helping providers enhance patient care, improve patient satisfaction, and increase workflow efficiency.
Samsung is committed to being a leader in the field of healthcare imaging.
Samsung is a growing presence in the radiology field and is committed to delivering fast, easy and accurate imaging solutions to healthcare providers.
The full range of Samsung imaging solutions includes Ultrasound, Digital Radiography, and mobile Computed Tomography (mCT).
Samsung aims to become a global leader in the medical imaging space and is investing heavily in developing innovative, advanced imaging technologies that will improve the quality of people's lives.
Samsung keeps a constant eye on the always-evolving, ever-changing imaging industry.
By continually enhancing current product lines and seeking to develop new technologies, Samsung is at the forefront of the imaging frontier.
ROLE DESCRIPTION: Responsible for the development and implementation of marketing programs for the Specialty Markets to support meeting identified revenue and market share objectives.
Responsible for product launch planning and development of value propositions for the assigned portfolio and target markets.
Responsible for driving effective commercial strategies to increase the sales and unit performance for the Specialty Markets which would include Point of Care, Veterinary, Urology, and other target markets and subsegments.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Other duties may be assigned
Developing, implementing and executing strategic marketing plans for the products and target markets to achieve revenue and market share objectives by attracting potential customers and retaining existing ones.

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