Gorgias
Director, Demand Generation
Toronto · Director
Sponsorship not specifiedDetected 9 days ago
SQLRESTSEMGoogle AdsOutbound SalesShopifyResearchCollaboration
About the role
- The team is capable but has been running without senior leadership.
- Demand Generation at Gorgias is measured on New ARR.
Responsibilities
- Own demand gen strategy across SMB (self-serve / PLG) and mid-market / enterprise (sales-led / ABM)
- Drive pipeline acceleration through underutilized paid channels (Google Ads / SEM, LinkedIn, app stores, paid social) as well as testing into new channels
- Bring full-funnel thinking to every campaign - audience, channel mix, offer design, creative, nurture
- Move the function beyond bottom-of-funnel - build demand earlier, convert it more efficiently
- Partner cross-functionally with Sales, CX, and the rest of marketing to break down silos
- Manage and grow a team of 2-3 marketers
- Build the international/EMEA demand gen playbook as we expand our investment there
- You're building the machine, not maintaining it - full-funnel campaigns, paid channels firing on all cylinders, and a strategy that earns pipeline instead of just chasing it.
Requirements
- 7+ years in B2B demand gen with broad channel experience: paid search, paid social, SEM, LinkedIn, app stores
- Proven ability to balance PLG / self-serve (SMB) and ABM / sales-led (mid-market / enterprise) motions
Nice to have
- EMEA demand gen experience
- Both PLG and sales-led motions at the same company
- ABM tooling experience: 6sense, Demandbase, or similar
- Familiarity with the Shopify / e-commerce ecosystem
- SQL comfort or close partnership with marketing ops / analytics
- You need a large team or a fully built machine to do your best work
- Your background is D2C or brand marketing rather than B2B SaaS demand gen
- Our teams use it every day to research, write, analyze, code, and craft better customer experiences.
Compensation
- Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.
Company info
- a unified AI agent that sells, supports, and re-engages customers across the entire journey.
- Conversational Commerce is the future of ecommerce, and we're leading that shift.
- Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent.
- By combining deep product expertise with the latest in AI, we're making shopping feel more natural, human, and connected than ever before.
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This listing is sourced directly from Gorgias's careers page and normalized into a canonical job model.