Travere

Travere

Director, FILSPARI Digital Marketing

San Diego · Director

Sponsorship not specified$189k-$246kDetected 20 hours ago
AccessibilityProject ManagementSEOSEMContent MarketingCRMProcurementPerformance ManagementCadencePatient CareLeadershipCommunicationCollaboration

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37Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

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About the role

  • FILSPARI is approved in the U.S. for IgA nephropathy (IgAN) and focal segmental glomerulosclerosis (FSGS), two rare kidney diseases.
  • The role covers branded and unbranded marketing for current and potential future indications and provides strategic oversight of FILSPARI within the Travere-wide omnichannel ecosystem.
  • Reporting to the Executive Director, FILSPARI Marketing, this role is the senior FILSPARI Marketing leader for digital channels, paid media, CRM, measurement, and omnichannel activation.

Responsibilities

  • Partner with Digital Innovation & Strategy to apply Travere's enterprise omnichannel strategy and operating model to FILSPARI.
  • Serve as the final FILSPARI Marketing decision-maker for digital channel strategy, media mix, digital activation, investment allocation, optimization, and partner recommendations.
  • Lead media targeting for HCP and patient/caregiver segments defined and prioritized by HCP and Patient Brand Marketing.
  • Own and manage the FILSPARI digital marketing budget. Recommend allocation across channels and partners and ensure investments deliver against Marketing and business objectives.
  • Lead paid media strategy and activation across HCP and patient/caregiver audiences. Scope includes strategic and tactical media planning, SEO and SEM, social media, in-year optimization, and evaluation of emerging channels.
  • Lead FILSPARI CRM and email strategy, audience segmentation, personalization, and first-party data activation.
  • HCP and Patient Brand Marketing own content strategy, positioning, messaging, creative development, asset production, promotional review, and final approval.
  • Partner with HCP and Patient Brand Marketing on Brand-owned FILSPARI websites.
  • Brand Marketing owns site objectives, content, creative, approvals, and the overall roadmap.
  • Serve as the primary liaison between agency partners and Brand Marketing for digital performance reporting. Review and challenge agency analysis, own the performance narrative, answer leadership questions, and present Digital Marketing recommendations.

Requirements

  • Minimum 10 years of progressive marketing experience in biotechnology, pharmaceuticals, or a related agency.
  • Must have experience working with senior management and accountability for strategy, teams, agencies, budgets, and operational results.
  • Demonstrated omnichannel leadership experience, including a strong understanding of how digital channels and capabilities fit within a broader customer-engagement ecosystem.
  • Must have experience leading brand-level adoption and change management within an established omnichannel operating model.
  • The ideal candidate will embody Travere's core values: Courage, Community Spirit, Patient Focus and Teamwork.
  • Deep experience in paid media, CRM and email, websites, SEO and SEM, social media, digital analytics and reporting, omnichannel activation, and campaign optimization.
  • Experience should include scopes, contracts, performance management, and resolution of complex delivery issues.
  • Working knowledge of promotional review, data privacy, accessibility, cybersecurity, and digital governance requirements, with experience leading complex cross-functional initiatives.

Nice to have

  • Bachelor's degree in Business, Marketing, Life Sciences, or a related field.
  • Master's degree preferred.

Skills

  • Rare disease, nephrology, or product launch or indication-expansion experience preferred.
  • Excellent interpersonal skills as well as verbal and written communication skills.
  • Ability to travel up to 30% domestically.

Compensation

  • Our competitive compensation package includes a combination of both cash compensation (base pay and short-term incentive) and long-term incentive compensation (company stock), designed to recognize, retain, and reward employees.
  • Target Base Pay Range:
  • $189,000.00 - $246,000.00
  • This information is current as of the date of this posting and may be modified in the future. Actual pay offered to a candidate will depend on a variety of factors including the candidate's experience, education, skills, and location.
  • Establish and lead an integrated U.S. digital marketing strategy and annual priorities for FILSPARI across HCP and patient/caregiver audiences, branded and unbranded initiatives, and current and potential future indications.

Benefits

  • Actual pay offered to a candidate will depend on a variety of factors including the candidate's experience, education, skills, and location.

Company info

  • At Travere Therapeutics, we recognize that our exceptional employees are vital to our success.
  • We are a dedicated team focused on meeting the unique needs of rare patients.
  • Our work is rewarding - both professionally and personally - because we are making a difference.

Equal opportunity

  • If you require a reasonable accommodation to complete the application or interview process, please contact us by sending an email to accommodations@travere.com.
  • Please note that this email address is to be used exclusively to request an accommodation with the online application, interview or hiring process only.
  • Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer.
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