Mediabrands

Mediabrands

Director, B2B Acceleration

New York, New York, United States · Director

Sponsorship not specified$130k-$150kDetected 26 days ago
Data AnalysisProject ManagementStrategic CommunicationsSalesforceFP&ALeadershipCommunicationCollaboration

About the role

  • Creating innovative connections that grow brands is a passion for you.

Responsibilities

  • Lead development of select long term workstreams including advancing ABM and Demand Generation programs.
  • Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual.
  • Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies.
  • Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns.
  • Develop recommendations based on B2B landscape and emerging tech / platforms updates to inform long term strategies.
  • IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Requirements

  • Required Skills & Experience
  • Hands-on experience with B2B MarTech platforms (e.g., Salesforce, DemandBase, Linkedin Campaign Manager, etc.) and marketing automation systems.
  • Experience with multi-touch attribution models, customer journey mapping, and connecting marketing metrics to revenue outcomes.
  • Working knowledge and experience with current media trends and innovations.

Compensation

  • $130,000 - $150,000 USD

Benefits

  • Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth.
  • Translate vision and growth objectives into a roadmap of workstreams based on current capabilities.

Company info

  • IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

Visa & Work Authorization

  • , color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli
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This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.