SpringWorks Therapeutics

SpringWorks Therapeutics

Executive Director, Brand Lead U.S. NF1-PN Marketing

Hybrid / Boston, MA (United States) · Director

Sponsorship not specified$243k-$373kDetected 27 days ago
Project ManagementContent MarketingBrand StrategySalesForecastingLogisticsVendor ManagementPatient CareFDA RegulatoryResearchLeadershipCommunicationCollaborationProblem SolvingPublic SpeakingMicrosoft Office

About the role

  • They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture
  • This position reports to the Vice President, U.S. Rare Tumor Marketing and will have direct reports, including a regional marketing team, as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.
  • Align with Regional Marketing on the KTL engagement and peer-to-peer education strategy; Ensure appropriate channel mix and content strategy

Responsibilities

  • Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives; Provide thought leadership for market and therapeutic area understanding across all the levels of organization
  • Own brand positioning, branding, campaign, and core messaging across all audiences
  • Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
  • Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement.
  • Lead the creation / updates and delivery of core media assets and.com websites using a data/insights driven approach
  • Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
  • Effectively manage the GOMEKLI marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments

Nice to have

  • Bachelor's degree (business or related disciplines)
  • MBA or other advanced degree preferred
  • 12+ years of pharmaceutical and/or biotechnology commercial experience
  • 5+ years people leadership experience
  • S. rare disease, neurology and/or oncology experience preferred, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
  • Proficient in digital marketing and media tactics directed towards HCPs and patients
  • Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
  • Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing

Skills

  • Microsoft Office
  • Veeva PromoMats
  • Brand planning
  • Launch and tactical planning
  • Results-oriented, exhibits leadership skills, and ability to influence without authority
  • Track record of strong cross functional collaboration
  • Communication:
  • Clear and inspiring communicator able to engage, influence and navigate cross-functional stakeholders
  • Track record of high-energy, impactful presentations
  • High ethical standards and personal integrity
  • Team player and strong track record of collaboration, particularly across Marketing and Sales teams
  • Strong sense of urgency and ability to organize, prioritize, activate and execute

Compensation

  • Lead, mentor, develop and retain the brand team and a regional marketing team, including regular feedback and annual reviews, fostering a collaborative and high-performance culture
  • Lead cross-functional team to successfully develop and execute an annual integrated product plan, including direct alignment to forecast achievement, robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan with key stakeholders that drives differentiated and compelling value to market segments
  • The expected salary range for this position is $243,000 - $373,000.

Benefits

  • A discretionary annual bonus may be available based on individual and Company performance.
  • We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.
  • Interested in learning more, review additional information here Benefits.
  • Collaborate with Market Research, Sales, Regional Marketing and Medical Affairs to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders

Company info

  • SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.
  • We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
  • At SpringWorks, we are committed to finding answers people with rare tumors need.
  • We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work.
  • We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Equal opportunity

  • SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, mil
  • EEO Statement:

Visa & Work Authorization

  • al status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, mil
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This listing is sourced directly from SpringWorks Therapeutics's careers page and normalized into a canonical job model.