East Tennessee State University
Digital Marketing Specialist, University Marketing and Communications (120360)
TN, United States · Contract
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About the role
- The ETSU Office of University Marketing and Communications invites applications for a full-time Digital Marketing Specialist.
- Copies and/or unofficial transcripts will be acceptable for application purposes only.
- Position is contingent upon available funding.
Responsibilities
- Documents needed to apply:
- Aligned with the institution's mission, we value efforts to engage in teaching, scholarship, creative activities, and service that involve community partners and address significant societal needs in our region and beyond.
Requirements
- Experience managing paid digital advertising campaigns across multiple platforms.
- Experience utilizing Google Analytics and campaign reporting tools.
- Experience managing marketing projects and working with multiple stakeholders.
- Knowledge of digital advertising platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and other paid media channels.
- Knowledge of marketing automation platforms and customer journey development, preferably Salesforce Marketing Cloud.
- Proficiency with Google Tag Manager, including creating and managing tags, triggers, and variables for event tracking and pixel implementation.
- Experience supporting analytics tracking continuity during web platform or system migrations.
- Knowledge of audience segmentation, retargeting strategies, and digital advertising best practices.
- Ability to analyze campaign performance data and translate findings into actionable strategies that inform web and marketing decisions.
- Exempt positions are required to be posted for a minimum of fourteen (14) calendar days. The closing date for this posting is subject to change without notice to applicants.
Nice to have
- Experience with Salesforce Marketing Cloud, Marketing Cloud Account Engagement (Pardot), or comparable marketing automation platforms.
- Experience with Google Tag Manager and conversion tracking implementation.
- Experience with CRM-based audience segmentation and lifecycle marketing strategies.
- Experience creating dashboards and reports using Data Studio or comparable business intelligence tools.
Compensation
- East Tennessee State University (ETSU) is an institution with over 14,000 diverse students highly ranked graduate and undergraduate programs.
- Salary Range: $53, 112.67 (MR 7)
Benefits
- For information on benefits please visit: www.etsu.edu/human-resources/benefits/
Equal opportunity
- ETSU is an Equal Opportunity Employer.
This listing is sourced directly from East Tennessee State University's careers page and normalized into a canonical job model.