Mars Inc.
Media Effectiveness Manager
USA-Tennessee-Franklin
No sponsorshipDetected 8 days ago
A/B TestingMarketing AnalyticsCommunicationCollaboration
About the role
- The position exists to embed data-driven decision making and scalable best practices across a complex, matrixed organization.
- This role is based in Franklin, TN with regular in-office collaboration expected.
- Mars does not sponsor visas for this role.
Nice to have
- Bachelor's degree required
- 4+ years of experience in digital marketing analytics or media effectiveness
- Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks
- Proven ability to translate complex data into actionable insights and business recommendations
- Strong communication and storytelling skills
- Experience with retail media nice to have
- Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities
- Recommend in-year media mix optimizations through marketing mix modeling
Compensation
- Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in-year optimization
Visa & Work Authorization
- Mars does not sponsor visas for this role.
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This listing is sourced directly from Mars Inc.'s careers page and normalized into a canonical job model.