Ethos

Principal Offline Acquisition Marketing

Remote US · Principal · Full-time

Sponsorship not specified$127k-$223kDetected 56 days ago

Performance MarketingExcelPerformance ManagementLeadershipCommunicationPublic Speaking

About the role

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success!
As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.
Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.

Own both strategy and execution to drive marketing performance in line with budget and goals.
Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
Regularly perform deep analysis on channel performance and implement optimization strategies.
Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership.
Own the strategy, execution, and tracking of all audio channels inclusive of Radio, SiriusXM, Podcasts, and Streaming Audio, to drive marketing performance in line with budget and goals.
While also having the opportunity to support other emerging marketing initiatives.
Excited by the chance to both develop a marketing strategy and hands on optimization

Ideal candidate has experience with additional channels like: TV, OTT, Creators, Partnerships, Direct Mail, OOH.

Proven track record of success in-house at a high growth direct response B2C start-up.
Fintech or Insuretech preferred.

Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
A deep knowledge of the landscape across traditional & digital audio.
Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini)
Experience with adtech and data teams to prioritize your platform and measurement needs
Have a rigorous approach to testing, iterating, and implementing learnings
#LI-Remote #LI-CM1
The US national base salary range for this full-time position is $127,000 - $223,000.

The US national base salary range for this full-time position is $127,000 - $223,000.

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.
With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike.
Ethos is redefining how life insurance is bought, sold, and underwritten.

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

This listing is sourced directly from Ethos's careers page and normalized into a canonical job model.