purplebrand

purplebrand

Digital Marketing Manager

New York City, New York

Sponsorship not specifiedDetected 20 days ago
Email MarketingSocial Media MarketingWritingGoogle AnalyticsCRMShopifyCommunicationProblem SolvingMentoringOrganizational Skills

About the role

  • The Digital Marketing & CRM Manager plays a key role in executing and evolving Purple Brand's digital presence across owned channels including email, SMS, social media, website content, and customer lifecycle communications.
  • Oversee the creation and management of copy across digital channels, ensuring consistency in tone, messaging, and brand accuracy.
  • Monitor key KPIs including engagement, conversion, retention, repeat purchase rate, customer lifetime value, and campaign performance.

Responsibilities

  • Partner with the Head of E-Commerce & Retail to support and execute the brand's digital marketing and CRM strategy across email, SMS, social media, and website content.
  • Manage day-to-day owned media workflows and ensure all digital communications align with brand voice, seasonal priorities, product launches, and business objectives.
  • Develop creative briefs and coordinate timelines, approvals, assets, translations, and deliverables across multiple stakeholders and regions.
  • Build, schedule, test, and deploy all email and SMS marketing communications across various markets and customer segments.
  • Own the execution of customer lifecycle marketing initiatives including welcome journeys, post-purchase communications, retention programs, VIP outreach, win-back campaigns, and product launch communications.
  • Partner with E-commerce and Retail teams to develop CRM strategies that strengthen customer retention, increase repeat purchases, and drive customer lifetime value.
  • Manage audience segmentation and personalization efforts to deliver relevant and elevated customer experiences across all CRM touchpoints.
  • Maintain the seasonal digital marketing and CRM calendar in partnership with merchandising, buying, retail, and cross-functional teams to align campaigns with product deliveries, launches, and company priorities.
  • Support the evolution of the brand's social media presence through strategic input, content planning, and performance insights.
  • Collaborate with internal creative teams, copywriters, and external partners or agencies to execute digital campaigns and content initiatives.

Requirements

  • Minimum of 5 years of experience in digital marketing, CRM, lifecycle marketing, brand marketing, or communications, preferably within luxury fashion, premium retail, beauty, lifestyle, or a creative agency environment.
  • Strong understanding of CRM strategy, customer segmentation, retention marketing, and customer journey optimization.
  • Experience working with email marketing and CRM platforms such as Klaviyo, Attentive, Shopify, Marketing Cloud, or similar technologies.
  • Strong attention to detail, analytical mindset, and ability to derive insights from digital marketing and CRM performance reporting.
  • If you are excited about the opportunity to join our fast-growing team, please submit your resume and any other relevant info (i.e. website, portfolio, LinkedIn, etc).
  • Demonstrated experience managing email marketing, SMS marketing, customer lifecycle campaigns, digital campaign execution, and content workflows.
  • Strong copywriting and copy-editing sensibility with a clear understanding of brand voice and tone.
  • Appreciation and awareness of the luxury fashion landscape, creative culture, art, music, and competitive market trends.
  • Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment.
  • Strong cross-functional communication skills with the ability to build trusted relationships across teams and levels of seniority.
  • Diplomatic, level-headed, and collaborative approach to problem-solving and stakeholder management.

Nice to have

  • Experience working within global organizations and coordinating across regions and languages strongly preferred.
  • Experience managing direct reports or mentoring junior team members preferred.
  • Proficiency in email marketing platforms, CRM tools, social media management tools, Google Analytics, and digital reporting platforms preferred.
  • Experience with Shopify, customer segmentation tools, and omnichannel retail marketing is a plus.

Benefits

  • Paid Time Off (vacation and sick days).
  • The Company offers the following benefits for this position, subject to applicable eligibility
  • Manage and mentor one direct report while fostering a collaborative, entrepreneurial, and solutions-oriented team environment.

Company info

  • At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.
  • We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful.
  • We are currently looking for a self-motivated, detail-oriented Digital Marketing Manager to join our team in New York.

Equal opportunity

  • equal opportunity employer
  • We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs.
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