Workiva

Workiva

Senior Product Marketing Manager

USA - Remote · Senior

Sponsorship not specified$106k-$172kDetected 22 days ago
Product ManagementSalesFinancial AnalysisAccountingCustomer SuccessResearchLeadershipCommunicationFinancial Reporting

About the role

  • As Senior Product Marketing Manager, Sustainability Management, you will sit at the center of product innovation, market strategy, and revenue enablement.
  • This is an opportunity to influence a fast-evolving market at the intersection of sustainability, regulation, data, and AI.
  • Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training.

Responsibilities

  • Develop differentiated positioning and messaging that clearly communicates the value of Workiva's Sustainability Management solutions
  • Partner with Product Management to understand roadmap priorities and translate capabilities into market-ready messaging, launch plans, and enablement
  • Lead cooperative efforts across Sales, Customer Success, Demand Generation, Content, and Field Marketing to deliver cohesive, high-impact campaigns and integrated GTM execution
  • Lead go-to-market strategy and execution for assigned Sustainability Management capabilities, from market insight to launch planning to field enablement
  • Develop launch materials, pitch narratives, objection handling, competitive positioning, and customer-facing messaging
  • Measure the effectiveness of go-to-market activities, using insights to optimize future launches, campaigns, and enablement
  • Drive Cross-Functional Alignment
  • Drive Go-to-Market Excellence
  • Navigate ambiguous market shifts, including evolving sustainability regulations, reporting frameworks, buyer expectations, AI, and competitive offerings to deliver clear business context to internal teams
  • Partner with customer-facing teams to understand field feedback, evaluate buyer objections to identify customer needs and emerging market opportunities

Requirements

  • 6+ years in product marketing, solutions marketing, or related B2B SaaS marketing roles
  • Bachelor's Degree in marketing, business, communications, sustainability, or a related field
  • Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
  • Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
  • Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
  • Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Nice to have

  • Sustainability Fluency: Experience with sustainability, ESG, climate, risk, compliance, regulatory reporting, or financial reporting preferred
  • Storytelling: Ability to translate complex regulatory, data, workflow, and AI-enabled innovation into compelling, differentiated value
  • Cross-Functional Leadership: Strong collaborator with the ability to influence stakeholders across Product, Sales, Marketing, Customer Success, and other teams
  • Customer Obsession: Strong understanding of enterprise buyers and the ability to turn customer and market insight into competitive advantage
  • Travel Requirements & Working Conditions
  • 25% travel for customer and internal meetings
  • Reliable internet access for any period of time working remotely and not in a Workiva office
  • How You'll Be Rewarded

Skills

  • Translate market insight into actionable recommendations that strengthen Workiva's sustainability positioning and commercial execution

Compensation

  • $106,000.00 - $172,000.00 ✅ A discretionary bonus typically paid annually
  • The salary range represents the low and high end of the salary range for this job in the US.
  • The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Benefits

  • ✅ Restricted Stock Units granted at time of hire
  • ✅ 401(k) match and comprehensive employee benefits package

Company info

  • At Workiva, we're redefining how the world's leading organizations manage carbon accounting, sustainability data and reporting in an AI-driven era.
  • We're looking for a Senior Product Marketing Manager to help shape and execute the go-to-market strategy for our Sustainability Management solutions-a strategic growth area for Workiva.

Visa & Work Authorization

  • ability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic
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This listing is sourced directly from Workiva's careers page and normalized into a canonical job model.