Captions
Lifecycle Marketing Lead
Union Square, New York City · Full-time
Sponsorship not specifiedDetected 62 days ago
iOSAndroidData ScienceA/B TestingCRMResearch
About the role
- This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.
Responsibilities
- Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
- Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
- Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
- Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
- Use AI tools to accelerate execution, improve copy, and support analysis and experimentation
- Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
Requirements
- Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
- Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
- You have a strong understanding of the creator economy and the end-to-end content creation process
- You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel
Compensation
- Multiple team offsites per year with team events every month
Benefits
- Comprehensive medical, dental, and vision plans
- Commuter Benefits
- Dinner stipend every night if you're working late and want a bite!
- Health & Wellness Perks
- Generous PTO policy
- Please note benefits apply to full time employees only.
Company info
- Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language.
- Our models leverage contextual awareness to execute the same creative decisions a professional editor would - dramatically improving productivity for experienced teams, while making video creation accessible to anyone.
- We're an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media.
- As an early member of our team, you'll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.
- More about us
- Product (Captions by Mirage)
- Research (Seeing Voices, technical-white-paper)
- Updates (Mirage on X / twitter)
- TechCrunch, Forbes AI 50, Fast Company (press)
- Our Investors
- We're very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
- Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)
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