Nubank
Senior Go-To-Market Campaigns Lead
Miami · Senior
Sponsorship not specifiedDetected 3 days ago
A/B TestingSEOBrand StrategyCommunicationMentoring
About the role
- You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets.
- You will also be an AI champion for the function, pushing how we use AI to make marketing work 10x more productive and insightful.
- Owning sponsorship strategy and activation, especially for flagship partnerships (e.g., premium sports ), turning assets into meaningful, measurable brand and business impact across channels and markets.
Responsibilities
- As a Marketing Senior Expert - Campaigns Lead, you will be a key driver of Nu's international expansion plans, leading end-to-end marketing campaigns that build our brand and grow our customer base across multiple regions.
- Leading integrated marketing campaigns for our international expansion plans, from strategy to execution - combining brand, product marketing, media, content and partnerships to drive awareness, consideration and growth in priority markets.
- Partnering closely with local market teams, Product, Growth, and Global Marketing to share best practices, align roadmaps and manage complex stakeholder landscapes across geographies.
- Helping to build the future team: identifying capability gaps, supporting hiring and onboarding, and mentoring more junior marketers as the area scales.
- A deeply hands-on mindset: comfortable rolling up your sleeves to build decks, write briefs, review creatives, optimize campaigns and ship work directly while the team scales.
- Acting as Campaigns Lead for major launches and moments, owning the creative and media brief, orchestrating agencies and internal squads, and ensuring on-time, on-budget delivery with clear success metrics.
- Providing multi-disciplinary oversight across Media, Communications/Advertising, Brand, Value Proposition, SEO and Content, directly executing where needed and setting high craft standards for the team and partners.
Requirements
- Strong experience with sponsorships activation, from evaluating and negotiating opportunities to creative/platform strategy and measurement of impact.
- Exceptionally strong stakeholder and executive management skills, with the ability to influence senior leaders and align diverse regional teams around a common strategy.
Nice to have
- Exposure to crypto / blockchain / cross-border payments businesses (e.g., Coinbase, DollarApp/ARQ Finance) or adjacent fintechs.
- Office base: Miami, United States
Benefits
- Running and evolving Brand Health and campaign measurement, translating data into clear insights and recommendations that influence regional strategies and investment decisions.
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
Company info
- Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia.
- The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
- Guided by its mission to fight complexity and empower people, Nu caters to customers' complete financial journey, promoting financial access and advancement with responsible lending and transparency.
Visa & Work Authorization
- You will sit in the Global Expansion / Marketing & Growth team and focus on high-impact integrated campaigns, sponsorship activations and go-to-market execution for new markets.
- Owning sponsorship strategy and activation, especially for flagship partnerships (e.g., premium sports ), turning assets into meaningful, measurable brand and business impact across channels and markets.
This listing is sourced directly from Nubank's careers page and normalized into a canonical job model.