Tatcha

Tatcha

Director, Paid Media Strategy

San Francisco, California (HQ) · Director

Sponsorship not specified$160k-$175kDetected 71 days ago
Growth MarketingPerformance MarketingResearchLeadershipCommunicationCollaboration

About the role

  • This role is a central driver of North America growth, owning how media investment translates into both brand equity and revenue at scale.
  • They should have a strong working knowledge of both brand and performance channels as well as measurement solutions like MMM, MTA, and incrementality testing.

Responsibilities

  • Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
  • Manage substantial multi-million-dollar media budgets across CTV, OOH, social, and audio/podcasts.
  • Partner with retail and consumer engagement teams to build holistic media systems across paid, owned, and earned channels.
  • Partner closely with the DTC team to build robust performance media plans that deliver efficient new customer and revenue growth.
  • Drive a test-and-learn agenda that connects creative, audience, and channel
  • Own the total measurement framework of MMM, MTA, and incrementality studies-leveraging insights to inform marketing investment and media mix decisions.
  • Lead and mentor a team of Media Managers, building expertise in both brand and performance media.
  • Create an environment of innovation, rigor, and test-and-learn culture.

Requirements

  • 10+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing $8M+ in media
  • Proven ability to set media strategy tied to business outcomes
  • Experience influencing executive-level investment decisions
  • Track record of scaling brands through integrated media strategy
  • Deep expertise in performance marketing media planning
  • Strong understanding of MMM, MTA, and incrementality testing
  • Proven cross-functional collaboration and communication skills
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week
  • The Details
  • The expected base salary range for this position is $160,000 to $175,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
  • This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1
  • Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
  • Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

Nice to have

  • Experience in Beauty or Luxury strongly preferred

Compensation

  • The expected base salary range for this position is $160,000 to $175,000.

Company info

  • Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients.
  • Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain.
  • Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
  • We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels.

Equal opportunity

  • Employer/Protected Veterans/Individuals with Disability.
  • Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
  • Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.
  • Protect yourself against fraud and identity theft.
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