Horizonmedia

Horizonmedia

Associate Director, Data Science

New York, New York · Director

Sponsorship not specified$125k-$165kDetected 9 days ago
PythonGitSQLMachine LearningData EngineeringData ScienceStatisticsLeadershipCommunicationProblem Solving

About the role

  • The Associate Director, Marketing Sciences is at the center of data, media and brand strategy.
  • They act as a day-to-day contributor on specific client teams and focus on the generation of insights to inform audience strategy for planning and analysis of performance and optimizations while campaigns are still inflight.
  • They will be expected to become expert in data assets within Horizon's proprietary Connected Marketing Platform called blu. and take ownership of specific data sources and client accounts.

Responsibilities

  • Operate as a Product Innovator and become a Product expert and power user, to drive continuing improvement in both in the analysis and results being supported by AI and the continuing custom solutions built on top and around those
  • Ability to ensure design principles that scale and can be repeatable and/or extensible to other clients or industries
  • 40% Solutions Design & Innovation
  • Data join process between blu audiences, media exposure and conversion events to build feedback loops
  • Validation of models used during the Audience Building process
  • Assessment of audience duplication and incrementality by channel, partner, or tactic

Requirements

  • BS/BA degree in Computer Science, Statistics, Applied Mathematics, or a related field required.
  • 3+ years relevant experience, preferably in a media, marketing or digital advertising environment.
  • Working knowledge of Big and basic data mining routines a must.
  • Expert knowledge of SQL/Python /R knowledge a must.
  • Solid understanding of data technology integrations across data sources and ecosystems, and ability to troubleshoot.
  • Ability to work in a fast paced, multiple project environment on an independent basis and with minimal supervision.
  • Experience with the ongoing operation and support of a Product in development and/or production
  • Experience with release management processes, including all levels of testing (Alph, Beta, QA, UAT)

Nice to have

  • Advanced Statistics a plus.
  • Knowledge of GitHub a plus.
  • Experience working with digital analytics and audience insights reporting (Campaign Manager/ GA/ Adobe/GA360) - a plus.

Compensation

  • $125,000.00 - $165,000.00
  • A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

Company info

  • Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms.
  • We are headquartered in New York City, with offices in Los Angeles and Toronto.
  • A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.
  • Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal.
  • Together we are building a place of belonging.
  • At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered.
  • We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
  • Our simple recipe for success?
  • We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
  • What Is blu.
  • blu. is Horizon's omni-marketing capability that is powered by a Connected Marketing Platform, built in-house from the ground up.
  • The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine.
  • By integrating with agency partners who have deterministic data assets we have licensed and attached 11K+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view.
  • This enables brands to engage customers and prospects across all journeys.
  • Our portfolio of solutions and products are designed to complement a clients' existing tech.
  • Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs.
  • We have a central, connected, user-friendly platform for insight development, audience creation and activation.
  • Our Solutions & Services are built on top of the Connected Marketing Platform offering bespoke capabilities across business strategy, planning, activation, measurement and optimization.

Visa & Work Authorization

  • al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status
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This listing is sourced directly from Horizonmedia's careers page and normalized into a canonical job model.