Cox

Cox

Senior Manager, Brand & Lifecycle Marketing

Atlanta GA · Senior

Sponsorship not specified$123k-$204kDetected 6 days ago
Stakeholder ManagementPerformance MarketingLeadership

About the role

  • The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities.
  • Job Description **This position is based in Atlanta and is hybrid, reporting into the office two days a week.
  • Drug Testing To be employed in this role, you'll need to clear a pre-employment drug test.

Responsibilities

  • Develop integrated brand and lifecycle marketing strategies that connect brand building with customer retention and reengagement
  • Lead planning for brand media, social, and lifecycle/reengagement marketing aligned with business objectives, partnering with agencies for execution
  • Partner with Director, Business Strategy and business unit leaders to ensure brand and lifecycle strategies support business objectives
  • Partner closely with performance marketing team to create holistic customer engagement strategies across the full funnel
  • Drive strategic alignment across brand-building activities and reengagement activities to create cohesive customer journeys
  • Own brand media planning and buying strategy across TV, streaming, display, OOH, audio, social and sponsorships, as well as other brand-building channels
  • Partner with media agencies to develop media strategies, evaluate recommendations, and optimize media mix
  • Partner with analytics team to measure media effectiveness, reengagement campaign performance, customer lifetime value impact, and attribution
  • Continuously identify optimization opportunities and implement improvements
  • Manage brand media budgets and ensure efficient reach and frequency across target audiences

Requirements

  • Bachelor's degree in related discipline and 8 years of marketing experience spanning brand media, lifecycle marketing, and social.
  • The right candidate could also have a different combination, such as a master's degree and 6 years' experience
  • a Ph.D. and 3 years of experience
  • or 12 years' experience in a related field.
  • 3+ years in people leadership roles, managing teams and driving cross-functional initiatives
  • Experience managing significant marketing budgets across multiple channels
  • Lifecycle & Reengagement Expertise: Strong foundation in customer lifecycle optimization, retention strategies, reengagement tactics across email, SMS, app
  • Exceptional presentation and storytelling skills, ability to translate complex plans into succinct simple story
  • Budget management expertise

Nice to have

  • Degree in marketing, advertising or related field
  • Experience in complex organizations
  • automotive, marketplace, or e-commerce experience strongly preferred

Compensation

  • Compensation includes a base salary in the range of $122,600.00 - $204,400.00.
  • The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities.
  • Position may be eligible for additional compensation that may include an incentive program.
  • A competitive salary and top-notch bonus/incentive plans.

Benefits

  • The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations
  • and up to 160 hours of paid wellness annually for their own wellness or that of family members.
  • Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
  • of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).
  • For more details on what benefits you may be offered, visit our benefits page.

Company info

  • Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells - or simply uses - cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
  • EOE, including disability/vets
  • Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
  • Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells - or simply uses - cars.
  • Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox.
  • Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).
  • Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
  • Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
  • Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
  • No OPT, CPT, STEM/OPT or visa sponsorship now or in future.
  • This position is based in Atlanta and is hybrid, reporting into the office two days a week.
  • The Senior Manager, Brand & Lifecycle Marketing leads the strategy and execution of brand-building and customer reengagement initiatives across Autotrader and KBB.
  • This role owns the integrated approach to attracting customers through brand media and social channels, then reengaging and retaining them through lifecycle marketing across all touchpoints-creating a seamless customer experience from initial awareness through long-term loyalty.
  • As a strategic leader within the Integrated Media team, this role ensures cohesive brand presence and customer experience while maximizing both reach efficiency and customer lifetime value through coordinated strategies across brand media, social, and multi-channel reengagement programs including email marketing.

Visa & Work Authorization

  • Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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This listing is sourced directly from Cox's careers page and normalized into a canonical job model.