Nourish

Nourish

Director, Growth Creative

New York, NY · Director · Contract

No sponsorshipDetected 12 days ago
Agentic AIPerformance MarketingMentoring

About the role

  • Creative is the #1 input to performance marketing - and performance marketing is the engine behind Nourish's growth.
  • This is a full-time role based out of our Flatiron office in NYC.
  • We're looking for candidates who are local, open to relocating, or based remotely but able to visit NYC periodically.

Responsibilities

  • Lead and grow the team: Manage and develop a high-performing team across creative strategy and production (FTE, freelance, and agency). Own hiring, coaching, and org design for the function.
  • Own the creative-to-performance loop: Set creative KPIs, build and own the test-and-learn framework, and collaborate with channel management to close the gap between what we make and how it performs.
  • Build systems that scale: Design the operating model, workflows, and production infrastructure that consistently deliver high-volume, high-quality creative across multiple channels and audience segments.
  • You're fluent in performance metrics and can drive creative analysis end-to-end from insight to action. Your strategy and decision making is rooted in performance data.
  • You are a talented people leader with a demonstrated track record of hiring, developing, and managing large teams, including creative team members.
  • You're comfortable designing for complexity and know how to build for scale.
  • You're fluent in performance metrics and can drive creative analysis end-to-end from insight to action.

Requirements

  • You have 7-9 years of experience in creative strategy or performance marketing, ideally with a meaningful stretch in a high-growth DTC environment or a performance creative agency.
  • Please note that you must be legally authorized to work in the U.S. for this position.
  • You have strong creative instincts.
  • You have extremely strong instincts for "good" vs "bad" creative, especially what will or won't work in paid ads.
  • You have sharp discernment for team performance.
  • You have built creative systems from scratch (not inherited them).
  • You are comfortable with and excited by being both the strategic layer and the systems builder.

Benefits

  • Define the vision, creative roadmap, and prioritization framework, and brand guidelines for creative across all our marketing channels.
  • You think strategically from first principles and can set a long-term creative vision and also explain exactly why you made each decision along the way.

Company info

  • Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.
  • Our mission is to improve people's health by making it easy to live a healthy lifestyle.
  • Nourish is the country's largest dietitian-led metabolic health clinic. We're an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.
  • In 2026 we raised a $100M Series C, bringing total funding to $215M. The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.
  • Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience.
  • We're building a new system from the ground up.
  • Nourish is the country's largest dietitian-led metabolic health clinic.
  • We're an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states.
  • Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.
  • In 2026 we raised a $100M Series C, bringing total funding to $215M.
  • The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.
  • Learn more about our Series C here: Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.
  • This is not a job for everyone.
  • We hold an extremely high bar because we believe talent density is our biggest competitive advantage.
  • We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego.
  • Our work is important, but we are not self-important.
  • We do this because we're solving one of the hardest problems in the world, and the problem matters.
  • If that's you, we disproportionately reward it.
  • Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.
  • Manage and develop a high-performing team across creative strategy and production (FTE, freelance, and agency).
  • Own hiring, coaching, and org design for the function.

Visa & Work Authorization

  • Please note that you must be legally authorized to work in the U.S. for this position.
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This listing is sourced directly from Nourish's careers page and normalized into a canonical job model.