Headway

Headway

Head of Patient Growth Marketing

Remote - New York

Sponsorship not specified$251k-$314kDetected 245 days ago
SparkData ScienceA/B TestingSEOGrowth MarketingPerformance MarketingCommunication

About the role

  • You will be responsible for scaling Headway-sourced patients.
  • Reporting directly to the GM of Patient, you will be the first senior growth marketing hire in Headway's history on the patient side.
  • stand up foundational martech and measurement systems

Responsibilities

  • Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube).
  • Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic.
  • This role exists to build a growth engine that compounds.
  • Reporting directly to the GM of Patient, you will be the first senior growth marketing hire in Headway's history on the patient side. You will own the full patient growth marketing remit across paid, lifecycle, and organic channels
  • Patient growth marketing: Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube).
  • Team building: Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic.
  • Partner cross-functionally: Work with Product/Eng to build surfaces that drive conversion and quality, not just spend.
  • Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks.
  • Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations.

Skills

  • The admin work - credentialing, claims, payment reconciliation - is a nightmare.
  • Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients.
  • Join us, and help change mental healthcare for the better.
  • Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels.
  • Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels.

Compensation

  • The expected base pay range for this position is $251,200 - $314,000 based on a variety of factors including qualifications, experience, and geographic location.

Benefits

  • We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.
  • Equity compensation
  • Medical, Dental, and Vision coverage
  • Work-from-home stipend
  • Therapy reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility reimbursement and membership
  • 13 paid holidays + company holiday break
  • 1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people.
  • Headway's mission is to fix this by building a new mental healthcare system everyone can access.
  • Drive briefing, testing velocity, and learning loops across message × audience × asset × surface.
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This listing is sourced directly from Headway's careers page and normalized into a canonical job model.