Juniper Square

Juniper Square

Director, Demand Generation

USA · Director · Full-time

Sponsorship not specified$165k-$200kDetected 19 days ago
RESTOutbound SalesExcelResearchCollaboration

About the role

  • You'll work as a key part of the unified pipeline organization, helping ensure our entire go-to-market motion engages accounts cohesively across all parts of the GTM motion.

Responsibilities

  • Build the demand generation engine.
  • Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens.
  • Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work.
  • Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities.
  • Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together.
  • Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter - account progression, pipeline created, and win rate.
  • Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.
  • Fertility and growing family support

Requirements

  • 6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people.
  • Experience working in an AI-forward environment and a demonstrated track record of applying AI to do the work better and faster.
  • Deep multi-channel expertise across paid, digital, social, direct mail, web, content, and lifecycle, with a strong grasp of how channels work together to move an account forward.
  • Experience leading agency or vendor relationships as an extension of an in-house team.
  • A builder's mindset, meaning you are energized by standing things up, creating structure, and operating with ambiguity.
  • 6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people. You've built and scaled a function, not just run programs within one.
  • Proven success running account-based marketing, including owning account targeting and tiering, building tiered program models, and driving measurable pipeline from named accounts.
  • A strong partnership orientation with sales, and fluency in how SDRs, AEs, and sales teams operate against named accounts.
  • Sharp analytical and measurement skills. You define success in terms of pipeline and revenue, not activity, and you manage budget to return.
  • Fluency with a modern, AI-native GTM stack, including data enrichment and orchestration (e.g., Clay), signal and intent platforms (e.g., Common Room, 6sense), marketing automation, and CRM.
  • Experience in fintech or other complex enterprise SaaS is preferred. Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.

Nice to have

  • Experience in fintech or other complex enterprise SaaS is preferred.
  • Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.

Compensation

  • Compensation for this position includes a base salary, commissions, equity, and a variety of benefits.
  • The U.S. base salary range for this role is $165,000 - $200,000 USD.
  • Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.
  • Fertility and growing family support
  • Allowance to customize your work and technology setup at home
  • Annual professional development stipend

Benefits

  • Health, dental, and vision care for you and your family
  • Life insurance
  • Mental wellness coverage
  • Flex Time Off in addition to company-paid holidays
  • Paid family leave, medical leave, and bereavement leave policies
  • Retirement saving plans
  • Annual professional development stipend
  • Benefits include:

Company info

  • Our mission at Juniper Square is to unlock their full potential.
  • We're the Operations Partner trusted by 2,300+ GPs, unifying technology, data, and fund administration services into a single platform that helps GPs move faster, make better decisions, and scale with precision.
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This listing is sourced directly from Juniper Square's careers page and normalized into a canonical job model.