Hasbro

Hasbro

Senior Director, Creative Director (Direct-to-Consumer)

Boston, Massachusetts, United States · Director

Sponsorship not specified$184k-$315kDetected 140 days ago
SparkSalesforceLeadership

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odds of building a lasting career here

59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level IV · 4×
Level I$91,7071 entry
Level II$119,5792 entries
Level III$147,4513 entries
Level IV$175,3234 entries

This range already reaches Level IV — the maximum four lottery entries.

DOL prevailing wage, 2026-27 wage year · Art Directors (27-1011) · Boston-Cambridge-Newton, MA-NH. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • This is your chance to shape legendary play that lasts a lifetime.
  • We believe a digital storefront can be as immersive and powerful as the brands behind it.
  • This role defines how our come to life across homepage storytelling, merchandising strategy, launch moments, and fan engagement across multiple DTC businesses and IP portfolios.

Responsibilities

  • We do our best work together, and this role collaborates closely with Marketing, Product, Design, Engineering, and senior leadership to bring fans closer to the stories they love!
  • The frameworks that keep every launch and product story clear, purposeful, and on-brand - that's what this role owns.
  • At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
  • Our team starts with a deep understanding of the fan and the customer - using insights, behavioral data, and performance signals to shape storefront experiences designed to convert.
  • Life & Family Support
  • We value leaders who move fluidly between strategy and execution, guiding teams across merchandising, content, and design while making sure every decision maps back to platform and business goals.

Requirements

  • Analytical mindset with the ability to translate data, customer insights, and performance outcomes into creative strategy
  • Experience implementing test-and-learn operating models in ecommerce environments
  • Executive presence with the ability to influence senior stakeholders
  • Experience leading multidisciplinary teams
  • Must be located in one of the following: Health & Wellness, Time Off to Recharge, Financial Well-being, Life & Family Support, Volunteer and Community Initiatives, Learning & Development, Exclusive Perks

Nice to have

  • Comfort operating in lean, high-accountability team structures
  • Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud
  • Experience partnering closely with Marketing organizations at scale
  • Hasbro is committed to equality of opportunity in all aspects of employment.
  • The pay transparency range for this role is listed below.
  • Financial Well-being
  • Volunteer and Community Initiatives

Compensation

  • $184,300 - $315,000 USD
  • Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Benefits

  • Health & Wellness
  • Time Off to Recharge
  • Learning & Development
  • Exclusive Perks
  • In this role, our team sets the creative vision across multiple DTC businesses, establishes a distinct storefront identity for each property, and translates marketing direction into storytelling that converts.
  • Director, Creative Director who can define, champion, and deliver the creative vision for our DTC businesses on a shared ecommerce platform, bringing some of the world's most beloved IP to life in commerce.
  • Benefits and programs may include:

Company info

  • At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.
  • We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas.
  • Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
  • We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before.
  • At Hasbro and Wizards of the Coast, we're building fan experiences that don't just sell - they inspire.
  • We're looking for a Sr.
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This listing is sourced directly from Hasbro's careers page and normalized into a canonical job model.