Hasbro

Senior Director, Creative Director (Direct-to-Consumer)

Boston, Massachusetts, United States · Director

Sponsorship not specified$184k-$315kDetected 43 days ago

SparkSalesforceLeadership

About the role

This is your chance to shape legendary play that lasts a lifetime.
We believe a digital storefront can be as immersive and powerful as the brands behind it.
This role defines how our come to life across homepage storytelling, merchandising strategy, launch moments, and fan engagement across multiple DTC businesses and IP portfolios.

We do our best work together, and this role collaborates closely with Marketing, Product, Design, Engineering, and senior leadership to bring fans closer to the stories they love!
The frameworks that keep every launch and product story clear, purposeful, and on-brand - that's what this role owns.
Life & Family Support
We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before.
At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.

Analytical mindset with the ability to translate data, customer insights, and performance outcomes into creative strategy
Experience implementing test-and-learn operating models in ecommerce environments
Executive presence with the ability to influence senior stakeholders
Experience leading multidisciplinary teams

Comfort operating in lean, high-accountability team structures
Familiarity with enterprise ecommerce platforms such as Salesforce Commerce Cloud
Experience partnering closely with Marketing organizations at scale
Hasbro is committed to equality of opportunity in all aspects of employment.
The pay transparency range for this role is listed below.
Financial Well-being
Volunteer and Community Initiatives

$184,300 - $315,000 USD
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives

We value leaders who move fluidly between strategy and execution, guiding teams across merchandising, content, and design while making sure every decision maps back to platform and business goals.
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.

This listing is sourced directly from Hasbro's careers page and normalized into a canonical job model.