Sallie Mae Bank

Sallie Mae Bank

Senior Manager, Campaign Operations (Data & Audience Management)

Newark, DE · Senior

Sponsorship not specifiedDetected 1 day ago
AccessibilityAgileStakeholder ManagementCRMLeadershipCommunicationProblem Solving

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

3 transfer filings in the last year, covering 3 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • When you join Sallie Mae, you become a champion for all students.
  • To help them plan their higher education, successfully finish, and prepare for life after school.
  • Students need guidance navigating this important time in their life.

Responsibilities

  • Develop and own the strategic roadmap for marketing data and audience management capabilities, ensuring alignment with business objectives, customer engagement strategies, and regulatory requirements.
  • Partner with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to define, prioritize, and deliver enhancements that improve marketing effectiveness, operational efficiency, data quality, and governance.
  • Define and manage business requirements, user stories, and priorities for marketing data capabilities, integrations, operational controls, and process improvements.
  • Establish and maintain audience governance frameworks, data standards, and operational controls to ensure accurate segmentation, targeting, suppression management, consent management, and customer eligibility requirements.
  • Drive continuous improvement of marketing data quality, accessibility, and consistency across internal customer data, marketing platforms, and third-party data sources while leading the identification and resolution of data-related issues and risks.
  • Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and drive alignment across Marketing, Technology, Analytics, and Compliance organizations.
  • Demonstrated experience developing business requirements, prioritizing initiatives, and partnering with technology teams to deliver data, platform, and process enhancements.
  • Experience leveraging data and insights to drive business decisions, improve operational efficiency, strengthen compliance, and enhance the effectiveness of marketing programs.
  • A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.
  • They need a partner willing to evolve and not only meet but surpass their expectations.

Requirements

  • it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
  • Strong understanding of marketing data, customer data, audience management, segmentation, CRM platforms, marketing technology ecosystems, and digital marketing measurement.
  • 5+ years of experience in campaign management, marketing operations, or a similar role.
  • All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Nice to have

  • Bachelor's degree in marketing, business administration, or a related field.
  • Master's degree is a plus.

Compensation

  • The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perfor

Benefits

  • They need someone who acknowledges that their education path is unique.
  • You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
  • For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
  • For students, for future generations, for the future of education.

Equal opportunity

  • The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job.
  • To request an accommodation please call (855) 756-2007 and choose option 9.
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This listing is sourced directly from Sallie Mae Bank's careers page and normalized into a canonical job model.