Sia Partners
Sr. Paid Search & Paid Social Strategist
New York, NY, United States · Senior
Sponsorship not specified$110k-$120kDetected 11 days ago
Data AnalysisData ScienceSEOSEMGoogle AdsGoogle AnalyticsPerformance MarketingCollaborationPublic Speaking
About the role
- This is an execution-focused role as much as a strategic one.
Responsibilities
- Strategic Growth: Lead the strategy and execution of paid media campaigns across paid search (Google Ads, Microsoft Ads, app ecosystems) and paid social (Meta, TikTok, LinkedIn, and other platforms), aligning media investment with client business goals and full-funnel performance.
- Planning: Plan, build, and manage integrated search and social media plans against growth forecasts to hit the goals and KPIs set with each client.
- Develop granular keyword architectures and query mapping on search, audience and targeting frameworks on social, and full-funnel roadmaps that tie both to seasonal demand and business objectives.
- Campaign Execution & Optimization: Build and manage campaigns directly in-platform (keyword and audience segmentation, ad copy and creative rotation, and bid strategy), and run the day-to-day optimization that maximizes efficiency and return on spend across both channels.
- Automation: Work with Ad Tech and Product teams to implement smart bidding, feed-based automation, and scripts on search, and to get the most from native platform automation like Meta Advantage+ and TikTok Smart Performance campaigns on social, scaling performance while reducing manual lift.
- Creative Testing: Partner with Creative to brief, test, and iterate on ad creative at the pace paid social demands, treating creative as a primary performance lever, managing ad fatigue, and feeding winning concepts back into the testing cycle to keep the algorithm supplied with fresh, high-performing assets.
- Conversion Tracking: Own conversion tracking end to end, from implementing tags and events through troubleshooting, partnering with Analytics and Tech to protect data integrity across GA4, GTM, server-side tracking, and the platform pixels and APIs (Meta, TikTok, LinkedIn) that power measurement and attribution.
- Lead weekly client meetings and presentations, identify trends and performance drivers, and forecast opportunities, keeping reporting actionable, consultative, and tied to each client's bottom-line goals.
- Campaigns consistently meet or exceed the KPIs that matter most to each client, whether that's revenue and ROAS, CPA/CPL and lead volume, pipeline and CAC, app installs, or reach and awareness, across both search and social.
- Conversion tracking and reporting deliver clear, actionable insight tied directly to business outcomes.
Requirements
- 5+ years of hands-on experience managing paid search and paid social campaigns, ideally within an agency or performance marketing environment.
- Proven experience managing multi-million-dollar media budgets with accountability for CPA, CAC, ROAS, and ROI performance.
- Advanced analytical skills, with the ability to translate campaign data into meaningful insights and business recommendations.
- Working knowledge of GA4, Adobe Analytics, Google Tag Manager, conversion APIs and server-side tracking, attribution modeling, and feed-based automation.
Compensation
- Competitive Compensation
- Annual base salary range at $110,000-$120,000 commensurate with experience and qualifications
- Annual performance based discretionary bonus
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