Cruxclimate

Cruxclimate

Director, Marketing Strategy; Capital Solutions

Remote (US) · Director

Sponsorship not specified$180k-$200kDetected 37 days ago
Underwriting

About the role

  • You will set direction, make the calls on how we segment and message to capital providers, and operate as an internal authority on this audience.
  • You will work shoulder to shoulder with commercial and capital markets leaders, and you will bring the executive presence to align senior stakeholders around a shared strategy.

Responsibilities

  • Own go-to-market strategy for capital solutions: Lead GTM strategy for the products, services, and features we bring to capital providers.
  • Define positioning and messaging: Build differentiated positioning and value propositions for the capital provider audience, grounded in how institutional investors actually evaluate, decide, and deploy.
  • Partner with product, market intelligence, and commercial teams to pressure-test it and act on it.
  • Lead across teams: Serve as the marketing strategy partner for the capital side of the business. Align product, commercial, and marketing stakeholders around shared narratives and priorities, and hold the room when those priorities compete.
  • Lead GTM strategy for the products, services, and features we bring to capital providers.
  • Build differentiated positioning and value propositions for the capital provider audience, grounded in how institutional investors actually evaluate, decide, and deploy.
  • 401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup).

Requirements

  • Professional experience in financial services.
  • A track record of setting strategy and making the call, not just executing against someone else's plan.
  • Experience supporting multi-product organizations with multiple buyer personas.
  • Demonstrated ability to translate complex financial or technical concepts into clear, differentiated positioning.
  • We have closed over 130+ transactions in just the last 2 years, facilitating billions of dollars of capital flowing into renewables projects
  • 8+ years in B2B marketing, marketing strategy, or an adjacent strategic function, with some experience in a startup or high-growth environment and meaningful direct exposure to institutional investors, including genuine fluency in how banks, funds, corporate finance teams, or other capital providers evaluate opportunities and deploy capital.
  • Experience building enablement that measurably improves how customer-facing teams sell.
  • Executive presence and stakeholder leadership. You can influence senior cross-functional partners and hold your own with sophisticated internal and external audiences.
  • Analytical, structured, first-principles thinker who turns messy signals into clear positioning and strategy.
  • Backing, traction & brand:
  • We have raised $77 million in capital from some of the best venture and strategic investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Ardent Venture Partners, Pattern, Clearway, EDFR, Intersect, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.
  • Have been profitable and are growing exponentially

Skills

  • Crux is the capital platform for the clean economy.
  • Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity.
  • Traditional project financing is opaque, fragmented, and analog.
  • This is the senior marketing strategist for the capital side of our business.
  • Use your expertise while getting to be on the cutting edge of applying AI to your day and your clients' experience.

Compensation

  • $180,000 - $200,000+, depending on relevant experience, not inclusive of equity value.
  • Company wide bonus: $10,000 - $40,000 tied to revenue goals.
  • Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.
  • Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible.
  • Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.
  • Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.

Benefits

  • Stock options in a rapidly growing company.

Company info

  • We grow quickly by giving extremely talented people a lot of responsibility.
  • Benefits
  • Values
  • Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.
  • We are all owners of Crux.
  • This is our team, our company, our product and we show that to each other.
  • We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission.

Equal opportunity

  • We're building a team with a wide range of backgrounds and a culture where everyone can thrive.
  • We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
Apply directly at Cruxclimate →Create a free account for alerts like thisView Cruxclimate immigration profile

This listing is sourced directly from Cruxclimate's careers page and normalized into a canonical job model.