Blink

VP of Demand Generation

Boston, Massachusetts, United States · Vp

Sponsorship not specified$200k-$250kDetected 21 days ago

A/B TestingSEMOutbound SalesLeadershipCommunication

About the role

Every organization is full of untapped potential - and we're here to unlock it.
Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
US Market Leadership Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.

That's where you come in. 💚 What you'll do Marketing Strategy & Leadership Define and lead Blink's global demand generation strategy across the U.S. and EMEA.
Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
Pipeline & Revenue Growth Own pipeline generation targets and marketing-sourced revenue contribution.
Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.
Drive structured experimentation across audiences, creative, and funnel stages to improve performance.
Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff.
Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.

8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.
Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments.

Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus.

Marketing 💵 $200-$250k + bonus + equity Join us and help unlock the potential of people, teams, and organizations around the world. ✨

At Blink, we're on a mission to revolutionise the employee experience.
What we're looking for 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership.

This listing is sourced directly from Blink's careers page and normalized into a canonical job model.