Site Core

Demand Generation Manager

Salem, New Hampshire

Sponsorship not specified$90k-$120kDetected 20 days ago

ExpressProject ManagementContent MarketingSalesforceMarketoCRMGrowth MarketingLeadership

About the role

As a Demand Generation Manager, you'll play a critical role in driving pipeline growth through strategic, audience-first campaigns.
This is an ideal role for someone who thrives in a fast-paced environment, enjoys solving complex campaign challenges, and wants to work on high-visibility initiatives across the buyer journey.
Translate high-level GTM priorities into actionable campaign plans - including content strategy, segmentation, offer creation, nurture, and follow-up motions.

Responsibilities

Own the strategy and execution of integrated campaigns across key buyer journeys, targeting both net-new and install base audiences.
Develop clear, measurable campaign goals that ladder up to pipeline creation, opportunity influence, and revenue growth.
Partner with content strategy and product marketing to refine messaging frameworks and ensure alignment across personas, segments, and funnel stages.
Lead campaign syncs, drive alignment across functions (sales, SDRs, digital, content, regional teams), and ensure flawless execution.
Own campaign performance reporting and make data-driven decisions to optimize engagement and conversion.
Strong cross-functional leadership and project management skills; ability to navigate ambiguity and drive alignment.

Requirements

3-5 years in growth, demand generation, or integrated marketing roles at a B2B SaaS or technology company.
Proven experience leading full-funnel campaigns - from strategic planning to execution and reporting.
Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
Familiarity with marketing technology tools such as 6sense, Marketo, Salesforce, and/or marketing AI tools.

Skills

Experience supporting campaigns at a B2B SaaS organization.
Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.
Sitecore is proud to be an equal opportunity workplace.
Champion audience insights, using tools like 6sense, LinkedIn, and CRM data to inform targeting and messaging strategies.

Compensation

ability to navigate ambiguity and drive alignment.
Excellent communicator with the ability to craft compelling messaging and clearly articulate campaign impact.
Familiarity with marketing technology tools such as 6sense, Marketo, Salesforce, and/or marketing AI tools.
Additional Skills That Could Set You Apart: Experience supporting campaigns at a B2B SaaS organization.
Hands-on experience using GenAI or automation tools to improve campaign performance or reduce lift.

Benefits

Passion for marketing to marketers - and a mindset of continuous learning, testing, and optimization.

Company info

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world.
We empower the world's most iconic brands to build lifelong relationships with their customers-seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day.
Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people-a diverse, passionate, and collaborative global team spanning over 25 countries.
We believe that every experience matters, and that belief starts with how we work together.
Our values-empathy, accountability, clarity, and growth-guide how we lead, innovate, and connect.
They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight.
From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
What You Need to Succeed: 3-5 years in growth, demand generation, or integrated marketing roles at a B2B SaaS or technology company.

Visa & Work Authorization

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