Aig
Senior Manager, Campaign Marketing
GA-Atlanta · Senior
Sponsorship not specifiedDetected 7 days ago
Data ScienceProject ManagementSalesforceCRMCommunicationCollaboration
About the role
- Scope This is an opportunity to join a high-impact marketing team focused on advancing key business priorities across North America Insurance.
- This includes distinguishing between awareness, nurture, retention, and conversion-focused programs and applying the right strategy for each business need.
- The role reports to the Chief Marketing & Communications Officer, North America Insurance.
Responsibilities
- Partner with Retail, Wholesale, Distribution, and Alternative Channels marketing leads at the campaign planning stage to define objectives, shape briefs, and recommend the right campaign approach for each initiative
- Develop strategic campaign frameworks, including nurture and drip campaigns, audience segmentation strategies, and client and broker communication journeys
- Own the end-to-end campaign workflow process by designing, documenting, and continuously improving how campaigns are requested, briefed, reviewed and approved and handed off for execution.
- Manage external agency relationships in support of campaign development and execution
- Maintain a forward-looking campaign calendar to drive visibility, coordination, prioritization, and execution discipline across the North America marketing team
- Manage and mentor a junior marketing campaign team member, providing clear direction on technical execution, automation, and quality standards
- Strong project management skills with the ability to manage multiple campaigns simultaneously across different business lines
- This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Requirements
- 6+ years of B2B marketing experience with a strong focus on campaign strategy and execution
- Strong understanding of campaign workflows, marketing operations, and how to build efficient and repeatable processes
- Proven ability to work collaboratively with multiple stakeholders and translate business objectives into clear, actionable campaign briefs
- Experience managing agency relationships
Nice to have
- Bachelor's degree required (Data Science, Business, Economics, Finance, Marketing or related field).
- Advanced degree (MBA or equivalent) is a plus
Skills
- Salesforce Marketing Cloud, Eloqua, Salesforce CRM
- Enjoy benefits that take care of what matters
- At AIG, our people are our greatest asset.
- Reimagining insurance to make a bigger difference to the world
- Welcome to a culture of inclusion
- AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.
- Functional Area:
- SM - Sales & Marketing
- AIG Employee Services, Inc.
Benefits
- Education and Skills:
Company info
- At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office.
- American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks.
This listing is sourced directly from Aig's careers page and normalized into a canonical job model.