DaVita
Sr Manager, Marketing and Communications
05555 - Casa del Mundo Office (Denver HQ) · Senior
Sponsorship not specified$85k-$135kDetected 2 days ago
A/B TestingAccessibilityStakeholder ManagementSEOContent MarketingContent CalendarsGoogle AnalyticsPerformance ManagementWordPressResearchLeadershipCommunicationCollaboration
About the role
- They have always enjoyed tackling difficult problems and believe that the best way to solve them is through collaborative, team efforts.
- They are driven, strong communicators, relationship builders, and find real fulfillment in challenging work.
- Go to http://careers.davita.com to learn more or apply.
Responsibilities
- Develop and own the site content roadmap aligned to website and search engine outcomes, audience needs, and communications team priorities.
- Ensure web content structure supports the modernization of Davita.com through integrating content across the web ecosystem, creating more intuitive journeys and increase engagement to deliver on priority site KPIs.
- Establish, launch and run a scalable governance model across cross-functional partners to have clear ownership, processes, and accountability -
- Own intake, decision rights, ownership, standards, refresh cadences, approvals, taxonomy, and operating rhythms.
- Maintain a site content calendar and manage content production timelines across partners.
- Own organic visibility across SEO, website content, GEO, AIO, and AI visibility.
- Create and launch the roadmap action plan for content based on reporting and insights to improve KPIs.
- Partner with Analytics team to build and track SEO/GEO/AI reporting trends, accountable for reporting, performance, and sharing insights and recommendations with leadership.
- Develop and execute GEO strategy to improve visibility and citation in AI-generated answers (structured data, content clarity, source authority signals)
- Establish and run a cycle of regular content audits to update, remove or optimize pages based on search impact, compliance, and journey data performance.
Requirements
- 5+ years of experience in content strategy, SEO, or digital content management, with at least 2 years in a lead or managerial capacity
- Proven track record improving organic search performance and managing large-scale web content
- Working knowledge of GEO/AI search optimization concepts and how they differ from traditional SEO
- Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog), analytics platforms (GA4, GSC), and a CMS (WordPress, Contentful, Sitecore, etc.)
- Strong writing and editing skills with the ability to flex tone across audiences
- Experience with technical SEO including structured data/schema markup implementation
- Familiarity with AI content tools and workflows (for drafting, briefing, or QA)
- Here is what you can expect when you join our Village:
Compensation
- The Salary Range for the role is $85,000.00 - $135,000.00 per year.
Benefits
- Medical, dental, vision, 401(k) match, paid time off, PTO cash out
- Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
- DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits.
Company info
- At DaVita, we strive to be a community first and a company second.
- We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are.
- We are proud to be an
Equal opportunity
- We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements.
- equal opportunity workplace and comply with state and federal affirmative action requirements.
This listing is sourced directly from DaVita's careers page and normalized into a canonical job model.