The Flex
Senior Manager, Product Marketing
New York, NY; San Francisco, CA · Senior · Full-time
Sponsorship not specified$164k-$205kDetected 5 days ago
A/B TestingCommunication
About the role
- We're hiring a Senior Product Marketing Manager, Rent to lead the end-to-end strategy and execution for high-impact initiatives within our core Rent experience.
- This role goes beyond traditional GTM.
- You will act as a strategic partner to Product, Design, and Growth, shaping both what we build and how it is brought to market.
Responsibilities
- Own and drive critical product bets: Lead end-to-end product marketing for key initiatives across the Rent experience, from early concept through launch and post-launch optimization. Define success, drive alignment, and ensure measurable business impact.
- Define positioning and product narrative: Develop clear, differentiated positioning grounded in customer insight.
- Build narratives that scale across in-product experiences, lifecycle communications, and external channels, ensuring consistency and clarity at every touchpoint.
- Lead GTM strategy and execution: Set the GTM strategy for launches and product changes, including channel selection, messaging systems, rollout planning, and performance measurement.
- Drive execution across cross-functional teams and ensure high-quality delivery under evolving constraints.
- Drive growth through messaging and experimentation: Continuously test and optimize messaging, UX, and lifecycle moments to improve activation, engagement, retention, and monetization.
- Influence cross-functional strategy and alignment: Partner with Product, Design, Growth, Risk, Legal, and CS to align on priorities, navigate tradeoffs, and drive decisions. Act as a connective layer across teams to reduce friction and accelerate execution.
- Build scalable PMM systems: Develop and maintain foundational frameworks including positioning, pricing narratives, messaging hierarchies, and enablement materials that raise the quality and consistency of how Flex communicates.
- Strong cross-functional influence: Ability to partner with and influence Product, Design, Analytics, and Legal to drive alignment and shape outcomes, not just execute against them.
- Ability to translate complexity into clarity: Skilled at turning complex systems, especially financial concepts, into simple, intuitive messaging and experiences that build trust.
Requirements
- 7-9 years of experience in product marketing, with a focus on high-growth consumer or fintech environments.
Compensation
- Flex takes a market-based approach to pay, ensuring compensation is commensurate with a candidate's experience and our internal leveling guidelines.
- For candidates located in our Tier 1 (NYC/Bay Area) and Tier 3 (Salt Lake City) markets, the base salary pay range for this role is below.
- Flex utilizes a geographic pay differential based on a cost of labor index.
- If you are located outside of the cities listed below, your starting pay will be adjusted to align with the market conditions of your specific geographic zone.
- $164,000 - $205,000 USD
- $139,400 - $174,250 USD
Benefits
- Competitive medical, dental, and vision
- Company equity
- Unlimited paid time off + 13 company paid holidays
- Parental leave
- Shape the in-product experience: Partner deeply with Product and Design to influence onboarding, education, and decision-making moments.
Company info
- For full-time U.S. employees we offer:
- For full-time non-U.S. employees, we offer:
Equal opportunity
- Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.
- equal opportunity workplace.
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This listing is sourced directly from The Flex's careers page and normalized into a canonical job model.