The Weather Company

Senior Manager, Performance & Growth Marketing

Atlanta, GA · Senior · Contract

Sponsorship not specifiedDetected 35 days ago

iOSAndroidAlgorithmsMeta AdsGrowth MarketingPerformance MarketingSensorsGMP

About the role

About The Weather Company: The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
The impact you'll make: In this role, you will execute a comprehensive set of primary growth and acquisition responsibilities: 1.

Own the App Stores: Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert.
Leverage Landing Pages: Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers.
Build the Foundation: Establish a scalable, repeatable paid acquisition playbook across programmatic, search, and social channels-with a heavy emphasis on Meta, TikTok, and YouTube.
Direct External Agencies: Act as the primary strategic partner for our external media-buying agency, maintaining accountability for their delivery, optimization frameworks, and spend efficiency.
Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert.
Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers.
This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team.

Your success will be measured on your ability to acquire qualified users who stick around as long-term subscribers.
You know how data connects from an ad click to a subscription renewal.
Innate Curiosity: You are a lifelong student of user acquisition.

Prior experience managing external media-buying or performance creative agencies.
Experience transitioning a marketing function from a solo, individual-contributor role into a structured team environment.
An opportunity to work for a global and industry-leading technology company
Impactful work in a collaborative environment

Flexible Time Off program
Variety of medical insurance options including a $0 cost premium employee coverage
Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
Progressive family plan benefits

The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way.
As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine.
Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision.
The impact you'll make:
In this role, you will execute a comprehensive set of primary growth and acquisition

This listing is sourced directly from The Weather Company's careers page and normalized into a canonical job model.