Superior Executive Legal Recruiting
PPC Marketing Manager
California
Sponsorship not specifiedDetected 20 hours ago
Google AdsMeta AdsGoogle AnalyticsLead GenerationExcel
About the role
- Pay-Per-Click (PPC) Manager - Fully Remote Superior Executive & Legal Recruiting is conducting an exclusive search for an experienced Pay-Per-Click (PPC) Manager to join a high-performing marketing team.
- This role works closely with Marketing, Engineering, Business Intelligence, and Web teams to maximize campaign performance and ROI.
- All resumes will be treated with strict confidence.
Responsibilities
- Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution.
- Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing.
- Manage conversion tracking using GA4, Google Tag Manager, Meta Pixel, Google Ads, and UTM parameters.
- Partner with cross-functional teams to resolve tracking issues and continuously improve campaign performance.
- This is an excellent opportunity for a data-driven digital marketer who excels at managing paid media campaigns, optimizing lead generation, and driving measurable business results.
- The PPC Manager will own the strategy, execution, and optimization of Google Ads and Meta Ads campaigns while ensuring accurate conversion tracking, reporting, and budget management.
Requirements
- Required
- Experience managing high-volume lead generation campaigns with measurable ROI.
- Preferred
- Legal industry or legal lead generation experience.
- What You'll Bring
- The ideal candidate is a strategic, analytical marketer who thrives in a fast-paced environment and enjoys using data to drive decisions. You'll take ownership of paid media performance, optimize customer acquisition, and play a key role in delivering measurable business growth.
- This role offers competitive compensation and incentives. All resumes will be treated with strict confidence.
Nice to have
- Analyze campaign performance and produce key metrics, including CPL, CPS, CP-COCA, budget pacing, and channel performance.
- Reconcile reporting across Google Ads, Meta, Five9, CallRail, and BI platforms.
- 5+ years of hands-on Google Ads management experience.
- Strong experience managing Meta (Facebook/Instagram) Ads.
- Expertise with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Strong analytical, reporting, and Excel skills.
- Experience collaborating with developers on tracking implementations and technical issues.
- Experience with Five9, CallRail, SEMrush, landing page optimization, and conversion rate optimization (CRO).
Compensation
- Superior Executive & Legal Recruiting is conducting an exclusive search for an experienced Pay-Per-Click (PPC) Manager to join a high-performing marketing team.
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