Greenworks

Senior Director, E-Commerce Sales

Mooresville, NC · Director

Sponsorship not specifiedDetected 77 days ago

Stakeholder ManagementSEOCRMForecastingSupply ChainInventory ManagementSignal ProcessingShopifyResearchLeadershipCommunicationCollaboration

About the role

The Senior Director of E-Commerce Sales is a strategic leader responsible for driving profitable growth, market share, and brand integrity across all digital commerce channels.
Given the nature of the outdoor power equipment (OPE) and durable goods industry, this leader must balance long purchase cycles, seasonal demand, inventory complexity, and omnichannel customer behaviors.
This role requires deep expertise across B2B, B2C, and D2C channels, with a strong emphasis on navigating channel conflict, pricing consistency, and go-to-market alignment.

Own end-to-end strategy, execution, and P&L for Amazon (Vendor Central and/or Seller Central)
Drive revenue growth, profitability, and market share across all Amazon categories
Optimize product listings, SEO, content, and digital shelf presence
Lead promotional strategy, pricing, and advertising (Amazon Ads, DSP, etc.)
Manage relationships with Amazon stakeholders and third-party agencies
Develop and execute e-commerce strategies for key retail partners (e.g., Lowe's, Walmart, Tractor Supply Co.) while supporting broader omnichannel relationships
Partner closely with account sales leaders to ensure alignment between in-store and online strategies
Optimize product assortment, content, and search visibility across retailer platforms while adhering to retailer-specific requirements
Analyze performance metrics and implement data-driven improvements to drive sell-through and inventory efficiency
Lead strategy for owned e-commerce platforms (brand websites) with a focus on profitable growth and customer lifetime value

Ability to communicate and exchange accurate information.
10+ years of progressive experience in e-commerce, digital sales, or related fields
Proven leadership experience managing Amazon business (Vendor Central and/or Seller Central)
Experience across B2B, B2C, and D2C business models
Demonstrated success managing.com retail accounts such as Lowe's, Walmart, and/or Tractor Supply Co.
Strong understanding of digital marketing, SEO, paid media, and online merchandising
Experience managing P&L and delivering revenue growth targets
Strategic thinker with strong analytical and data-driven decision-making skills
Deep understanding of e-commerce platforms, tools, and technologies
Exceptional leadership and team development capabilities
Strong communication and stakeholder management skills
Ability to operate in a fast-paced, high-growth environment
Experience in consumer goods, durable goods, or outdoor power equipment industries
Familiarity with e-commerce platforms such as Shopify, Amazon Seller/Vendor Central, Walmart Marketplace

Balance short-term revenue opportunities with long-term brand and partner health

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future.
With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we're pushing the limits of what battery technology can do to improve the quality of work and life.
www.greenworkstools.com

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