ICON
Product Marketing Manager
Austin, Texas, United States · Contract
Sponsorship not specifiedDetected 33 days ago
HubSpotSalesforceGoogle AnalyticsPerformance MarketingSalesLead GenerationResearchLeadership
About the role
- Experience - 4+ years in demand generation, growth, or product marketing with direct, hands-on ownership of paid media campaigns across LinkedIn, Google, and Meta.
- You synthesize customer insights, market data, and performance metrics into clear decisions and budget moves. - Sharp writing and messaging instincts.
- You can make a complex technology feel simple, and turn a value proposition into copy that converts. - A collaborative, cross-functional mindset.
Responsibilities
- Paid Media & Lead Generation
- Own end-to-end paid media strategy and execution across LinkedIn, Google, Meta, and emerging platforms, targeting, creative direction, channel mix, bidding, and budget across both B2C and B2B segments.
- Build and scale launch campaigns that generate qualified leads and pipeline, with full ownership of spend efficiency (CPL, CAC, ROAS) and funnel performance.
- Use performance data to continuously test and optimize, scaling what converts, cutting what doesn't, and reallocating budget toward pipeline impact.
- Own the demand-gen funnel end to end: landing pages, lead capture, nurture sequences, and conversion paths that turn paid traffic into sales conversations.
- Build the reporting frameworks for lead volume, funnel conversion, pipeline contribution, using them to inform the next investment.
- Own the demand-gen side of every product launch and technology release from launch-funnel planning and audience targeting through paid execution and post-launch performance analysis.
- Develop launch playbooks with clear lead and pipeline targets set from day one, and coordinate timelines across product, sales, design, and comms to deliver on time and on number.
- Partner with design, video, and content teams to produce the assets the funnel needs such as ad creative, landing pages, demo videos, case studies, email sequences all optimized for channel and stage of the buyer journey.
- Maintain the messaging frameworks, competitive positioning, and personas that anchor campaign and content work, grounded in real customer pain points and motivations.
Requirements
- You can make a complex technology feel simple, and turn a value proposition into copy that converts.
Nice to have
- Translate complex product capabilities into clear, conversion-focused value propositions and ad messaging tailored to each segment.
- Equip sales with the materials and feedback loops to convert the pipeline you generate, talk tracks, battlecards, objection-handling guides, and demos, and align with sales leadership on pipeline goals and segments.
- Run ongoing competitive and customer research
- monitor competitor launches and channel trends, and translate them into sharper targeting, messaging, and positioning.
- 4+ years in demand generation, growth, or product marketing with direct, hands-on ownership of paid media campaigns across LinkedIn, Google, and Meta.
- You've managed budgets and have been accountable for pipeline, not just impressions.
- You've built programs, not just supported them, and you have the numbers to show it.
- Hands-on experience with marketing and analytics platforms such as HubSpot, Google Analytics, Salesforce, or equivalents.
Equal opportunity
- ICON is an equal opportunity employer committed to fostering an innovative, inclusive, diverse and discrimination-free work environment.
This listing is sourced directly from ICON's careers page and normalized into a canonical job model.