Learfield

Learfield

General Manager - Davidson College

Davidson, NC · Part-time

Sponsorship not specifiedDetected 30 days ago
ForecastingLeadershipCommunicationCollaborationProblem SolvingOrganizational Skills

About the role

  • The GM plays a key role in representing Learfield on campus and ensuring a collaborative, values-based partnership.

Responsibilities

  • Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms.
  • Manage the day-to-day execution of the university's multimedia rights agreement, ensuring alignment with campus goals and brand standards.
  • Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth.
  • Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top-tier partner service.
  • Maintain property-level business planning, reporting, and forecasting to support operational efficiency and revenue accountability.
  • May oversee part-time staff in support of sales and event execution.
  • Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders-serving as a trusted and respected representative of both Learfield and the university.
  • Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports and serve as the primary liaison to the university's Athletics Department.
  • In this role, you'll take ownership of local sponsorship sales and property operations, working closely with the university, corporate partners, and internal teams.
  • This is a hands-on, revenue-focused position - ideal for someone who thrives in a fast-paced environment, excels at building relationships, and is energized by the opportunity to grow a property's impact through creative and strategic sales efforts.

Requirements

  • 4+ years of experience in sponsorship sales, sports marketing, or other relevant B2B selling environments.
  • Proven ability to sell and renew marketing partnerships with measurable results.

Nice to have

  • Experience working with or around collegiate athletics.
  • Bachelor's degree from a four-year college or university.
  • Learfield is an Equal Opportunity Employer.
  • We provide equal employment opportunities to applicants and employees without regard to race
  • sexual orientation
  • religious practices and observances
  • status as a protected veteran or spouse/family member of a protected veteran

Compensation

  • Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental

Company info

  • This role is a foundational leadership position responsible for managing the day-to-day operations of the property and supporting the successful execution of the university's athletics multimedia rights agreement and corporate partner platform.

Visa & Work Authorization

  • In this role, you'll take ownership of local sponsorship sales and property operations, working closely with the university, corporate partners, and internal teams.
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This listing is sourced directly from Learfield's careers page and normalized into a canonical job model.