Webershandwick

Webershandwick

Vice President, Earned Media Strategy

Chicago, Illinois, United States · Exec

Sponsorship not specifiedDetected 30 days ago
SparkLeadershipCommunicationCollaborationCritical ThinkingMentoring

About the role

  • You'll be a key strategic leader driving brand narratives that break through and resonate culturally.

Responsibilities

  • Lead the development of integrated campaigns working alongside strategy, creative and account leads.
  • Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients.
  • Build and maintain strong relationships with top-tier media across national, regional, and digital outlets-spanning business, lifestyle, food & beverage, mainstream news, entertainment, and commerce verticals.
  • Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals.
  • Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset.
  • Develop POVs regarding the evolving earned media landscape and share across network.
  • Client Service- Build trust and rapport with senior client stakeholders and agency teams.
  • Collaboration- Foster strong relationships internally and externally to drive cohesive campaign execution.
  • Critical Thinking- Analyze challenges, anticipate media and client needs, and deliver insightful solutions.
  • Skilled in developing and executing thought leadership, product launches, brand campaigns, and celebrity partnerships.

Requirements

  • 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands.
  • Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
  • Subject matter expertise in CPG, food & beverage, lifestyle, and entertainment;
  • Proven problem-solver with strong judgment under pressure and the ability to make decisions with limited information.
  • Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control.
  • You're a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, and news media-and a proven track record of leading earned media strategies for major consumer brands.
  • Passionate about pop culture, food, and lifestyle trends, you have your finger on the pulse of what's next.
  • You know where brand and consumer conversations intersect and have successfully positioned brands at the center of major cultural moments, bringing creativity and cultural resonance to the forefront.

Compensation

  • $119,000 USD - $155,000 USD
  • Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
  • market considerations
  • budgetary considerations
  • tenure and standing with the company (applicable to current employees)
  • as well as the employee's/applicant's background, pertinent experience, and qualifications.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Vice President, Earned Media Strategy
  • About the Opportunity:
  • The Weber Shandwick team is seeking a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • The Weber Shandwick team is seeking a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands.
  • This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.
  • The ideal candidate thrives on the thrill of a compelling story, excels at building and nurturing media relationships, and lives and breathes pop culture, media trends, and the cultural zeitgeist.
  • You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.

Equal opportunity

  • Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
  • We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors
  • rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
  • If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

Visa & Work Authorization

  • origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.