Gamma
Senior Lifecycle Marketing Manager
San Francisco · Senior · Full-time
Sponsorship not specified$150k-$195kDetected 97 days ago
SQLData AnalysisEmail MarketingWriting
About the role
- Our team has a strong in-office culture and works in person 4-5 days per week in San Francisco.
- We love working together to stay creative and connected, with flexibility to work from home when focus matters most.
Responsibilities
- Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
- Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
- Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback
- Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
- Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance
- Excellent writing skills with the ability to craft compelling, on-brand copy that drives action
- You'll develop re-engagement campaigns for dormant users, create nurture sequences tailored to different personas, and adapt campaigns for international markets with diverse user needs.
- You'll partner with Marketing, Product, and Customer Experience to coordinate feature launches, incorporate user feedback, and improve the full experience.
Requirements
- 5-8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
Nice to have
- Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills (Nice to have)
Compensation
- The base salary for this full-time position, which spans multiple internal levels depending on qualifications, ranges between $150K - $195K plus benefits & equity.
Company info
- B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including experience managing campaigns for international, multi-market user bases
This listing is sourced directly from Gamma's careers page and normalized into a canonical job model.