Rockwell Automation

Paid Media Specialist

Toronto, Ontario, Canada

No sponsorshipDetected 8 days ago

Product ManagementSEMForecastingPerformance ManagementLeadership

About the role

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile.
With more than 28,000 employees who make the world better every day, we know we have something special.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.

Manage performance across paid channels. Manage and improve paid search and paid social programs (always-on and campaigns), including keyword / audience strategy, bidding, budgets, and ad structure.
Increase revenue outcomes, not just leads. Align conversion strategy to funnel stages (MQLs, SQLs, SAOs and pipeline), partnering with stakeholders including sales and marketing to improve quality and acceptance rules.
Increased conversion rate through a full funnel journey. Partner with the web/UX and content teams to improve landing page relevance, speed, form performance, and post-click experience.
Build repeatable governance. Build campaign QA, naming conventions, change logs, budgets, pacing, and weekly performance reviews; surface risks/opportunities.
Product clear performance insights. Deliver weekly / monthly reporting with applicable insights for marketing leadership and team members.
Partner in planning. Support quarterly and monthly planning - forecasting performance, proposing budget allocations, and aligning channel strategy to GTM priorities (segments, regions, products, and verticals)
Experience developing, delivering, and enabling product marketing programs cross-functionally

You have 5+ years of experience.
Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle
A collaborative self- starter who is comfortable being hands-on with implementation of programs
Product oriented - with the ability and curiosity to understand and learn about features and a technology platform.
Discipline to follow established standards and processes
The Preferred - You Might Also Have:

Health Insurance including Medical and Dental
Health Care Spending Account (HCSA - dependent on the plan chosen)
Retirement plans
Volunteering Time off
Employer Paid DC Pension
Maternity and Parental Leave Top-Up
Fitness Reimbursement Program
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
For this role, the Base Salary Compensation is from ($77,760 CAD - $97,280 CAD) with an annual target bonus of (5%) of base salary.
Actual pay will be based on factors such as skills, knowledge, education, and experience.

Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
And if that's you we would love to have you join us!
This position is part of a job family.

We will not sponsor individuals for employment visas, now or in the future for this job opening

This listing is sourced directly from Rockwell Automation's careers page and normalized into a canonical job model.