Cargurus Inc.

Senior Manager, Product Marketing

Boston, Massachusetts, United States · Senior

Sponsorship not specified$145k-$182kDetected 96 days ago

A/B TestingProduct ManagementProduct StrategyProject ManagementWritingPerformance MarketingResearchLeadershipCommunicationCollaborationProblem Solving

About the role

You are deeply knowledgeable about our consumers and able to translate insights into clear strategy and action.
The ideal candidate balances big‑picture thinking with strong attention to detail and makes it their mission to ensure we are delighting our consumers.
This is a critical management role that reports into the VP of Product Marketing & Insights.

Responsibilities

Own product marketing strategy across the consumer journey (awareness, consideration, decision, purchase, engagement, and retention) for our consumer experience.
Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems.
Coach, mentor, and develop a team of Product Marketing Managers, providing clear priorities, feedback, and growth opportunities while fostering a high-bar, low-ego culture.
Build and standardize GTM frameworks and playbooks (tiering, piloting, experimentation, launch, and post‑launch optimization) for new products, features, and experience changes across web and app.
Synthesize complex data and research into clear narratives that explain the "why" behind recommendations and drive alignment across senior stakeholders.
Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response (e.g., Google, Meta and other ads, emails, landing pages, testimonials, videos).
Implement project management strategies that align with the organization's overall goals and objectives and manage cross-functional dependencies while supporting project teams through complex problem-solving and decision-making.
Lead cross-functional working teams across Product, Marketing, Analytics, and Engineering to bring launches and optimizations to market on time, managing dependencies, risks, and trade‑offs.

Nice to have

Bachelor's degree (writing-intensive and/or quantitative major preferred)
8+ years of experience, with at least 5+ years in product marketing
experience in consumer / B2C or marketplace businesses strongly preferred.

Skills

Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth.
That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one.
Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products.
But they're not the only ones who love CarGurus-our employees do, too.
Disrupting a trillion-dollar industry requires fresh and diverse perspectives.
Come join us for the ride!

Compensation

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position.

Company info

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination.
We started as a small team of developers determined to bring trust and transparency to car shopping.
In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step.
We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth.

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