Workiva

Vice President of Product Marketing

USA - Remote · Exec

Sponsorship not specified$241k-$314kDetected 30 days ago

Product StrategySalesLeadershipCommunicationCollaboration

About the role

At Workiva, you'll bring technology to market that executives, boards, and regulators depend on.
This leader will shape the market narrative for Workiva's portfolio of products and solutions, articulating why the world's leading companies rely on Workiva to power transparency and performance across finance, sustainability, and GRC.
Minimums and maximums may vary based on location.

Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate
Lead and Scale a World-Class Product Marketing Team
Model how to work with AI to empower and accelerate what the team delivers
Build a culture of strategic thinking, collaboration, and high performance
Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
Drive Category-Leading Go-to-Market Strategy
Own product marketing strategy across Workiva's portfolio of solutions
Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum
Collaborate with demand generation, brand, content, and field marketing to ensure Workiva's value proposition reaches and resonates with the right audiences
Arm the global sales organization with the insights, messaging, and assets needed to build pipeline and close deals

15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
Experience translating complex technology and platform innovation into compelling customer value
With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

$241,200.00 - $313,600.00 ✅ A discretionary bonus typically paid annually
The salary range represents the low and high end of the salary range for this job in the US.
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Lead, inspire, and develop a global team of ~20 product marketing professionals
Workiva is looking for an exceptional Vice President of Product Marketing to define and tell the story of how our platform is transforming the way organizations manage their most critical data, reporting, and decisions.
A central part of this role will be helping the market understand the profound impact of Workiva AI and how AI is redefining how modern teams analyze data, manage risk, drive compliance, and lead their organizations.
Leading a global team of 20+ product marketers, the VP of Product Marketing sits at the critical intersection of product, marketing, and sales.
This is a highly strategic leadership role for someone who thrives on building teams, shaping markets, and bringing transformative technology to life for customers.

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This listing is sourced directly from Workiva's careers page and normalized into a canonical job model.