Workhuman

Workhuman

Principal Data Analyst, Paid Media

Framingham, Massachusetts, USA · Principal

No sponsorship$145k-$170kDetected 28 days ago
PythonHTMLSQLRESTdbtData VisualizationAccessibilityProject ManagementGoogle AdsMarketing AnalyticsSalesforceMarketoGoogle AnalyticsCRMBudgetingCommunication

About the role

  • Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data.
  • Their work will connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization.

Responsibilities

  • They will own the full cycle of paid media measurement-tagging, tracking, integrations, production-grade data models & dashboards, insight generation-while working side-by-side with media buyers to optimize performance and ROI.
  • The opportunity to fully own in-housing paid media analytics, foundationally resetting the way Workhuman measures ROI on our digital advertising spend.
  • Direct control over a ground-up build for our paid media analytics engine. Full ownership over maintaining, expanding, and improving our end-to-end infrastructure of data models and dashboards.
  • Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis.

Requirements

  • The ideal candidate is intellectually curious, data-driven, technical, and business oriented.
  • Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident).

Nice to have

  • Experience with CM360, DV360, SA360 or other bid-management tools
  • familiarity with Python or similar scripting for data automation
  • exposure to MMM concepts and privacy-focused measurement solutions
  • relevant certifications such as Google Ads Search, GA4, LinkedIn Marketing Solutions, or Meta Marketing Science Professional.
  • Experience with dbt is a plus

Skills

  • Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations.
  • Strong communication & project management skills and a highly collaborative approach to problem-solving.
  • Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations.
  • Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies.
  • The opportunity to join paid media data with the rest of the Workhuman datasets for comprehensive marketing performance insights.
  • Access to cutting-edge tools and technologies, including cloud data warehouses and visualization platforms.
  • The skills you will bring:

Compensation

  • The base salary range for this position is $145,000 - $170,000.

Company info

  • At Workhuman® our mission is to bring more humanity to the workplace.
  • We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success.
  • Even if you don't think you "check every single box" above, please still consider applying.
  • We're looking for a human who is collaborative, and innovative with a growth mindset.
  • We love what we do because we're shaping the future of work through our people and our technology.
  • Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose.
  • The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
  • Did you know we have an award-winning culture across EMEA and North America:
  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
  • In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
  • We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
  • There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
  • Our core values are Respect, Determination, Innovation and Imagination.
  • Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees.

Visa & Work Authorization

  • We are unable to offer visa sponsorship for this role.
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This listing is sourced directly from Workhuman's careers page and normalized into a canonical job model.