Covariance.ai
Product Marketing Manager
New York · Mid
Sponsorship not specified$140k-$180kDetected 13 days ago
Machine LearningProduct ManagementProduct StrategySalesResearchLeadership
About the role
- Covariance is hiring our first Product Marketing Manager to define how the world's largest brands understand (and buy) our AI-powered competitive & audience intelligence platform.
- Built on MIT research in data-efficient machine learning, Covariance turns noisy, biased external data into the highest-fidelity audience signals in the market.
- You'll sit between Engineering, Product, and Sales to translate complex ML capabilities into buyer-ready positioning, sales-ready tools, and market-ready category leadership.
Responsibilities
- build the Covariance Playbook - decks, ROI calculators, competitive battlecards, demo scripts - that help sellers close against legacy solutions.
- develop segment-specific positioning and launch plans for core verticals.
- Partner with Sales to understand where we win and why.
- Sales Enablement: build the Covariance Playbook - decks, ROI calculators, competitive battlecards, demo scripts - that help sellers close against legacy solutions.
- GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why.
- Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning.
Requirements
- 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
- Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
- Track record building sales enablement from scratch
- Strong writing
- you distill complexity into clarity
- You use AI tools to move faster - this is part of your core workflow
- Bonus: Experience selling to enterprise marketing, analytics, or data teams. Understanding of the identity/audience/measurement ecosystem.
- Compensation & Benefits
- Target annual cash compensation: $140,000 - $180,000 + competitive equity package
- Free health, vision, dental insurance
- 401k with match
- Unlimited PTO + 13 company holidays
Nice to have
- Experience selling to enterprise marketing, analytics, or data teams.
- Understanding of the identity/audience/measurement ecosystem.
Skills
- About Covariance
- Covariance is the most advanced audience engine ever built.
- Our breakthrough AI customizes audiences for every brand and competitive set.
- Covariance turns population-scale data into real results.
- + We built the largest panel of anonymized, third-party consumer behavior data in the United States
- + We serve enterprise & mid-market retail, DTC, restaurants, transportation, subscription and more
- + Based on MIT research in specialized AI/ML for third-party data
- + Team of 30 headquartered in NYC
- + Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch
Compensation
- $140,000 - $180,000 + competitive equity package
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