Pointdigitalfinance

Senior Manager, Growth Marketing – Paid Search

United States · Senior

Sponsorship not specified$159k-$175kDetected 8 days ago

A/B TestingSEMGoogle AdsGrowth MarketingAR/VRCommunicationCollaboration

About the role

As the Senior Manager of Growth Marketing, you will be responsible for driving growth across digital marketing channels.
This role requires a strategic and data-driven marketer who can translate complex performance metrics into actionable insights.
Ensure campaigns are properly configured and optimized for performance and ROI.

Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Programmatic, Online Video, and other relevant channels.
Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
You will manage end-to-end execution of campaigns, leverage data-driven insights, and work cross-functionally with product, sales, and analytics to optimize performance.
Strategy Development: Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.

You have the opportunity to join us at a pivotal stage.
5+ years of hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Programmatic and Online Video.
Experience in consumer finance is a must.
Expertise in tools such as Google Ads, Trade Desk, and other platform-specific tools.
Ability to configure campaigns and use analytics platforms like Google Analytics.
Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.

Use analytics tools to derive insights from campaign performance and provide regular reporting on results.
Ensure data accuracy and provide recommendations based on findings.
Compensation at Point will be determined by skills, experience, and geographic location.

Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location |
Tier 1 | San Francisco Bay Area, New York, and Seattle | $158,650 - $175,350
Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara |$142,785 - $157,815
Tier 3 | All other US metro areas | $132,050 - $145,950

We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.
We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends.
In states without PFL, Point offers up to 8 weeks of paid parental leave.
Equity: We offer meaningful equity because we believe in sharing the value you help create.
Your contributions directly impact our growth, and your equity gives you a stake in our future success.
Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
Flexible remote and onsite work: Our teams work from many different locations and time zones.

Our mission at Point is to make homeownership more valuable and accessible.
Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.
We're building a category defining company in home equity.
We've earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.
Our employees love working here!
We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.
Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.
Local or 100% Remote

This listing is sourced directly from Pointdigitalfinance's careers page and normalized into a canonical job model.