DubClub

Lifecycle Marketing & CRM Lead

USA - remote

Sponsorship not specifiedDetected 2 days ago

SQLA/B TestingProduct ManagementProduct StrategyProject ManagementHubSpotSalesforceCRMCommunicationCollaborationMentoring

About the role

This is a hands-on builder role for someone who combines lifecycle marketing expertise with strong analytical judgment, product thinking, and a willingness to execute.
You will work closely with Product, Data, Engineering, Creator Success, and the broader go-to-market team to turn customer insights into personalized, automated experiences.

Develop and own DubClub's lifecycle marketing and CRM strategy across creators and subscribers.
Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.
Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.
Develop behavioral segmentation based on customer activity, preferences, purchase history, creator relationships, and seasonality.
Partner with Creator Success to turn effective coaching and outreach into scalable, automated programs.
Build a structured experimentation program, including A/B testing, control groups, and measurement of incremental impact.
Build lifecycle dashboards, cohort reporting, and processes for measuring program performance and ROI.
Own and optimize DubClub's CRM platform, campaign infrastructure, deliverability, and communication governance.
DubClub is hiring a Lifecycle Marketing & CRM Lead to build our lifecycle marketing function from the ground up.
DubClub is building the destination where cappers and fans Win More Together.

6 or more years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function.
A track record of improving outcomes such as activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value.
Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication.
Experience using CRM or marketing automation platforms such as Braze, Iterable, Customer.io http://Customer.io, HubSpot, Salesforce Marketing Cloud, or similar tools.
Experience partnering closely with Product, Data, Engineering, and customer-facing teams.
Comfort working in an early-stage environment where you will need to set the strategy and execute the work.

Experience in sports betting, gaming, fantasy sports, or another seasonal consumer business.
Experience working with a two-sided marketplace or creator platform.
Working knowledge of SQL or experience independently analyzing customer data.

This listing is sourced directly from DubClub's careers page and normalized into a canonical job model.