Wiley
Marketing Manager
Remote, CA, USA
Sponsorship not specifiedDetected 20 days ago
Computer VisionCRMSalesResearchLeadershipCommunication
About the role
- Track the effectiveness of tactics and strategies by regularly analyzing results and tak ing action to improve performance.
- C reate go-to - market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces.
- Work with S ales and C ustomer S uccess to effectively engage with chemistry and business instructors, position and present products, and overcome objections.
Responsibilities
- Create acc o u n t -based strategies and track top target lists for new products and features.
- Test and validate value propositions in the field with individual interviews and live focus groups.
- Develop and implement market development strategies to create awareness, engagement, and leads for new products.
- Build and maintain competitive landscapes.
- Create differentiated value propositions and positioning for products.
- Develop relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers.
- Manage webinars, trade shows, and other events for the chemistry and business market s.
Requirements
- BA or BS degree, preferably in business or marketing.
- Strong experience with CRM, preferably Salesforce.
- Ability to influence people in other functional areas.
- Must be willing to travel to several conferences a year.
- For more than 200 years, we've transformed knowledge into discoveries that shape the world.
Nice to have
- 3 + years of successful experience in marketing or selling technology products.
- Experience with digital marketing tools for marketing automation, website management, and events is a plus.
Skills
- Demonstrate the use of tools through customer calls and presentations.
Compensation
- 69,700 USD to 99,967 USD#LI-KW1
- Develop and execute annual marketing plans with measurable goals and objectives.
Benefits
- Partner with Research colleagues to c onduct surveys with instructors and students to generate insights about the higher education chemistry and business market s.
This listing is sourced directly from Wiley's careers page and normalized into a canonical job model.